Palm Springs Logo Design

Every new Palm Springs business knows they need a logo, however few new business owners fully comprehend the crucial role their business logo will perform in their financial success, or exactly why one logo design performs more effectively than another. A logo design has an instant and long-term impact on the success of a company, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Palm Springs companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike created for a Palm Springs coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an older section of the city and wanted to project an old-fashioned tone without appearing as boring or low energy. I accomplished both jobs by creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide and bacteria designed for Palm Springs clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, especially the branch of medicine which works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and more unforgettable.

logo design with a jumping environment-friendly frog developed for a family enjoyable facility in Palm Springs.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - created for Palm Springs travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers tend not to capture locations or things but rather project emotional journeys through the photos they record. The thought behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Palm Springs logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Palm Springs logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, while he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get impartial judgements on the value of a concept. Fortunately, he discussed it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that are inclined to hire a professional to create their business logo recognize how vital a logo is for their business so they are much more vested in the end result. Every logo design job has it’s allotment of challenges, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Palm Springs book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most vital part of a printed book because it is in most cases the primary thing a person views in the book store. With respect to a publishing company, it’s the most ideal opportunity that they will likely ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances 1 of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was definitely a success.

 Palm Springs logo style made use of for marketing and also a label style for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be vintage cases. For this business logo concept I strove to come up with a logo that had a fluid nostalgic feel to it and could easily be used for every thing from a web page to a label on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Palm Springs, style include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo jobs considering that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo includes 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo style created for a hair layout studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which conveyed an atmosphere of calmness and class for their new hair salon. I came up with a concept that did not go the obvious course of creating merely a stylized orchid but rather created a logo which suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to project to their clients.

Arabian steed logo layout developed for a steed cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype design fashioned to manifest the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the very most easily recognizable equine types in the world.

Las Coffee shop logo style a tiny dining establishment, layout includes a changed script typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design includes a modified script typeface which floats over a group of elaborate lines and also dots.

Logo style for a software application programmer the design features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the significance behind a logo is equally as important as how it brands the company it represents.

Progress logo design produced for a Palm Springs interior developer, layout feature a series of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Palm Springs interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Palm Springs logo design project was carried out for a leadership expert that assists business leaders to become more efficient at supervising people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to market their secondhand products to other sports enthusiasts. I designed their Palm Springs logo design dsign using a graphic which garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually produced for an Palm Springs area farm it was actually devised for a products broker, and this particular business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a graphic that projected self-confidence, financial success, and prosperity.
Logo made for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to develop a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.