Pensacola Logo Design

Nearly every new Pensacola venture knows they need a logo, however few entrepreneurs entirely understand the essential role their business logo will take in their becoming successful, or the reason that one logo functions more effectively than another. A company logo has an immediate and lasting effect on the prosperity of a business, go with the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Pensacola companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bike developed for a Pensacola coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an old part of the area and really wanted to project a vintage atmosphere without appearing as stodgy or low energy. I accomplished each of the tasks by means of designing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and bacteria designed for Pensacola medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, especially the branch of healthcare which works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and more meaningful.

logo design with a leaping eco-friendly frog designed for a family enjoyable center in Pensacola.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - designed for Pensacola traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but instead project emotional experiences by means of the images they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Pensacola logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Pensacola logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with people that they don’t actually know so as to get objective judgements on the benefit of a concept. Fortunately, he discussed it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that tend to hire an expert to design their logo design realize how essential a logo design is for their business so they are much more vested in the end result. Every logo project has it’s allotment of obstacles, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Pensacola book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it really is the most vital part of a published book due to the fact that it is in most cases the first thing a person sees in the book shop. For a publishing company, it’s the most ideal opportunity that they will likely ever get to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many cases 1 of the things folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was definitely a winner.

 Pensacola logo layout made use of for marketing as well as a tag style for Vintage Situation includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be older cases. For this business logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Pensacola, design include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design projects because it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 characters startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design created for a hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried a sense of serenity and elegance for their new hair studio. I came up with a concept which didn’t go the obvious path of crafting simply a stylized orchid but alternatively created a business logo that suggested a flower in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but instead placed the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo design developed for a steed ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo design styled to manifest the unique physical traits of the Arabian type of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the most quite easily identifiable equine types in the entire world.

Las Cafe logo style a small dining establishment, style includes a customized manuscript font style which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout contains a customized script font style which hovers over a group of luxuriant lines and also dots.

Logo layout for a software application designer the layout attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the company it represents.

Evolve logo style developed for a Pensacola interior designer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pensacola interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have actually been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pensacola logo design assignment was carried out for a management advisor that aids business leaders to become more successful at handling people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to market their used goods to other sports enthusiasts. I tailored their Pensacola business logo dsign with an image that pulls in the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Pensacola area farm it was really created for an investments broker, and this logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a brand mark that projected self-assurance, success, and affluence.
Logo created for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to develop a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.