Princeton Logo Design

Nearly every new Princeton company understands that they require a logo, yet few entrepreneurs thoroughly grasp the pivotal role their logo can play in their success, or exactly why one logo performs better than another. A logo design has an immediate and long term influence on the growth of a company, choose the right one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Princeton businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle created for a Princeton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an older part of the community and hoped to visualize a vintage tone without appearing as stodgy or low energy. I achieved each of the tasks via designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide and germs developed for Princeton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, mainly the branch of healthcare that works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and more unforgettable.

logo style with a jumping eco-friendly frog created for a family fun facility in Princeton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - developed for Princeton travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather project emotional experiences by means of the images they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Princeton logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Princeton logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get impartial opinions on the benefit of a concept. Fortunately, he talked about it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo design comprehend how important a logo is for their company so they are much more invested in the end result. Every logo design job possesses it’s portion of hurdles, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Princeton book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it really is the most critical part of a published book given that it is in most cases the initial thing a person views in the bookstore. Concerning a publisher, it’s the opportunity that they will likely ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences 1 of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was certainly a success.

 Princeton logo layout used for advertising and marketing and a tag layout for Vintage Instance includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be much older cases. For this brand design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Princeton, style include an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo projects considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo features 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be comprehended.

Logo style created for a hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a feeling of contentment and class for their new hair salon. I came up with a design that did not go the obvious path of making merely a stylized orchid but instead designed a company logo which implied an orchid in the pattern of a swirl featured into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but instead put the main focus on the feeling that they wanted to transmit to their clients.

Arabian steed logo layout created for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo concept customized to embody the unique physical traits of the Arabian pedigree of equines. By having a different head form and high tail posture, the Arabian is one of the most immediately recognizable equine lineages in the world.

Las Coffee shop logo design a small restaurant, layout includes a customized manuscript typeface which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style consists of a modified manuscript font which hovers above a team of luxuriant lines and also dots.

Logo style for a software programmer the design attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the meaning behind a company logo is just as important as how it serves the business it stands for.

Develop logo design produced for a Princeton indoor designer, design function a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Princeton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, research, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Princeton logo design project was carried out for a management guide that aids business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell their secondhand products to other sports enthusiasts. I created their Princeton logo design dsign along with an illustration that garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really designed for an Princeton area farm it was in reality developed for a commodities broker, and this business logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop an identity that projects esteem, success, and wealth.
Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.