Richmond West Logo Design

Every new Richmond West venture knows they require a logo, yet few new business owners thoroughly are aware of the crucial role their logo design can make in their becoming successful, or the reason that one logo design functions more effectively than another. A logo design has a critical and lasting impact on the success of a business, go with the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Richmond West companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike developed for a Richmond West coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an old section of the area and hoped to project a nostalgic tone without appearing as uninteresting or low energy. I accomplished both jobs by means of developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as bacteria created for Richmond West clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and consequences of diseases, mainly the field of medicine that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and more unforgettable.

logo layout with a leaping green frog developed for a family enjoyable facility in Richmond West.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - designed for Richmond West traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional journeys through the images they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Richmond West logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Richmond West logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family members as well as with folks that they don’t actually know so as to get neutral opinions on the benefit of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that tend to hire an expert to create their business logo realize how important a logo is for their company so they are much more invested in the result. Every logo design project has it’s share of difficulties, but the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Richmond West book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most necessary part of a published book because it is in most cases the first thing a person views in the book shop. With respect to a publisher, it’s the opportunity that they will ever get to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences one of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was surely a success.

 Richmond West logo layout made use of for advertising as well as a label design for Vintage Case includes an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be vintage cases. For this business logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Richmond West, style consist of an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo jobs because it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo design produced for a hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried a feeling of relaxation and class for their new hair salon. I created a concept which did not go the obvious path of crafting merely a stylized orchid but rather designed a business logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they wanted to project to their clients.

Arabian equine logo design developed for a steed cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo concept styled to display the unique physical traits of the Arabian pedigree of horses. By having a different head shape and very high tail posture, the Arabian is one of the very most immediately identifiable equine breeds in the world.

Las Coffee shop logo design a little dining establishment, design consists of a changed script typeface which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design includes a customized script font which floats above a group of luxuriant lines as well as dots.

Logo design for a software program designer the layout features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the company it represents.

Evolve logo design created for a Richmond West interior designer, design attribute a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richmond West interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Richmond West logo design assignment was completed for a management advisor that helps business leaders to become more effective at handling people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned products to other sports enthusiasts. I created their Richmond West logo dsign along with an illustration that garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Richmond West area farm it was really designed for an investments broker, and this particular logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a image that projects self-assurance, financial success, and opulence.
Logo designed for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to design a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.