Sanford Logo Design

Virtually every new Sanford venture understands that they are in need of a logo, but few entrepreneurs fully understand the pivotal role their business logo can make in their financial success, or why one logo design performs more effectively than another. A business logo has an instant and lasting effect on the financial success of a company, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Sanford businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle developed for a Sanford coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an older section of the town and wished to cast a vintage atmosphere without coming across as boring or low energy. I accomplished the two jobs via developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as germs made for Sanford medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, mainly the branch of medicine which works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo layout with a leaping green frog developed for a family enjoyable facility in Sanford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - developed for Sanford travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but rather reveal emotional experiences through the pictures they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sanford logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Sanford logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to create their logo design recognize how vital a logo is for their company so they are way more invested in the result. Every logo design project has it’s share of obstacles, but the biggest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Sanford publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most critical part of a printed book since it is in most cases the first thing a person sees in the book store. Concerning a publishing company, it’s the best opportunity they will likely ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences 1 of the aspects folks tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was undoubtedly a victory.

 Sanford logo design utilized for marketing and also a label layout for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be older cases. For this logo concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a web site to a label on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Sanford, design include an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design jobs because it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the very same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo style produced for a hair layout workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related a spirit of tranquility and connection for their new hair salon. I created a design which didn’t go the obvious direction of creating simply a stylized orchid but rather designed a business logo which implied an orchid in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they wanted to forecast to their patrons.

Arabian horse logo style created for a steed ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo concept styled to illustrate the unique physical traits of the Arabian type of equines. With a different head form and very high tail posture, the Arabian is one of the most easily recognizable equine breeds in the whole world.

Las Coffee shop logo layout a tiny restaurant, layout includes a changed script typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout includes a modified script font style which floats over a group of elaborate lines and also dots.

Logo design for a software program developer the style functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in many cases the symbolism behind a logo is just as important as how it serves the company it stands for.

Advance logo design developed for a Sanford indoor designer, design feature a series of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sanford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sanford logo design job was performed for a leadership specialist that helps business leaders to develop into more successful at managing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their previously owned products to other sports enthusiasts. I tailored their Sanford logo dsign along with an image that garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually composed for an Sanford regional farm it was actually designed for an investments broker, and this company was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a graphic that projects trust, success, and prosperity.
Logo created for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.