Southchase Logo Design

Virtually every new Southchase company knows they need a logo, yet few new business owners thoroughly grasp the vital role their logo design will make in their success, or why one logo performs better than another. A business logo has an immediate and lasting impact on the success of a company, go with the right one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Southchase businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not require scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike developed for a Southchase coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old section of the community and wanted to cast an old-fashioned feel without coming across as monotonous or low energy. I achieved both jobs via designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide as well as bacteria designed for Southchase medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and effects of diseases, mainly the branch of healthcare which works with the laboratory evaluation of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and much more memorable.

logo style with a jumping environment-friendly frog created for a family enjoyable center in Southchase.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and also a tree - created for Southchase travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the images they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Southchase logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Southchase logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with people that they don’t actually know so as to get impartial opinions on the merit of a concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo understand how vital a logo is for their organization so they are way more invested in the outcome. Every logo design job has it’s allotment of difficulties, but the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Southchase publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most crucial part of a printed book since it is usually the initial thing a person views in the book shop. For a publisher, it’s the most ideal opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was certainly a success.

 Southchase logo layout made use of for advertising and also a label design for Vintage Situation includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be antique cases. For this custom logo design I attempted to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Southchase, design include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects considering that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the very same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo features 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo layout produced for a hair style studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a feeling of ease and class for their new hair studio. I came up with a design that didn’t go the obvious direction of designing just a stylized orchid but rather created a logo design that suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is generally the wrong direction and in this case, the design ended up not being about the orchid but instead put the attention on the perception that they wanted to project to their patrons.

Arabian steed logo design produced for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original custom logo concept customized to symbolize the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and high tail carriage, the Arabian is one of the most easily recognizable horse types in the entire world.

Las Cafe logo design a tiny dining establishment, style consists of a modified manuscript font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style contains a changed script typeface which floats over a team of luxuriant lines and also dots.

Logo layout for a software developer the layout attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the meaning behind a company logo is equally as important as how it brands the company it represents.

Evolve logo layout created for a Southchase indoor designer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Southchase interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have actually been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Southchase logo design project was undertaken for a leadership expert that assists business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their secondhand equipment to other sports enthusiasts. I designed their Southchase logo design dsign using an image which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Southchase regional farm it was really created for a products broker, and this creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a image that projects assurance, success, and prosperity.
Logo design made for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the owner to develop a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.