St. Johns Logo Design

Virtually every new St. Johns organization understands that they require a logo, yet few new business owners thoroughly are aware of the pivotal role their logo design will perform in their becoming successful, or exactly why one logo design functions far better than another. A company logo has an immediate and lasting influence on the growth of a business, choose the correct one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help St. Johns companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike created for a St. Johns coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an older part of the city and hoped to project a vintage atmosphere without appearing as uninteresting or low energy. I fulfilled each of the jobs by means of designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also germs developed for St. Johns clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, especially the field of medicine that deals with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and even more meaningful.

logo layout with a leaping eco-friendly frog designed for a household fun facility in St. Johns.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a path, a stream, and also a tree - created for St. Johns travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but rather communicate emotional experiences through the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  St. Johns logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 St. Johns logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I urge them to share it with friends and family as well as with other people that they don’t even know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to design their logo design recognize how important a logo design is for their business so they are much more invested in the end result. Every logo job has it’s portion of obstacles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for St. Johns publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most necessary part of a printed book since it is usually the first thing a person sees in the bookstore. With regard to a publishing company, it’s the opportunity that they will ever get to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases 1 of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was certainly a winner.

 St. Johns logo design made use of for advertising as well as a label design for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be much older cases. For this business logo design I strove to come up with a logo that provided a fluid old style feel to it and could be used for anything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in St. Johns, layout include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design projects due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the chance to be comprehended.

Logo layout produced for a hair style studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related a spirit of tranquility and class for their new hair salon. I created a design that did not go the obvious direction of crafting just a stylized orchid but alternatively delivered a logo design that suggested an orchid in the pattern of a swirl featured into the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is usually the wrong course and in this case, the design ended up not being about the orchid but alternately put the emphasis on the emotion that they wanted to forecast to their patrons.

Arabian equine logo design developed for an equine ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo concept styled to manifest the unique physical traits of the Arabian type of equines. With a different head shape and higher tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the world.

Las Cafe logo design a little restaurant, layout includes a changed script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout includes a modified manuscript font which floats above a group of ornate lines and dots.

Logo style for a software program designer the layout attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in quite a few cases the symbolism supporting a logo design is just as important as how it serves the business it stands for.

Develop logo layout developed for a St. Johns interior developer, style function a series of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a St. Johns interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular St. Johns logo design job was carried out for a management specialist that helps business professionals to become more effective at handling people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their previously owned equipment to other sports enthusiasts. I created their St. Johns business logo dsign with a graphic that garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really created for an St. Johns area farm it was actually devised for a products broker, and this creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a brand mark that projected self-assurance, success, and luxury.
Logo made for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.