Acute Care 360 ImageCo, St. Johns, Florida, FL,

ImageCo, St. Johns, Florida, FL,

Evolv Design logo designed by ImageCo, St. Johns, Florida, FL,

Red Panda Publishers logo designed by ImageCo, St. Johns, Florida, FL,

St. Johns, Florida, FL,

ImageCo, St. Johns, Florida, FL,
ImageCo, St. Johns, Florida, FL,

Mid Valley Pathology logo designed by ImageCo, St. Johns, Florida, FL,

FSA OK logo designed by ImageCo, St. Johns, Florida, FL,

Emerald Heights logo designed by ImageCo, St. Johns, Florida, FL,

Club Sapphire logo designed by ImageCo, St. Johns, Florida, FL,

Downtown Dogs logo designed by ImageCo, St. Johns, Florida, FL,

School board logo designed by ImageCo, St. Johns, Florida, FL,

Ferry Street Coffee Company logo designed by ImageCo, St. Johns, Florida, FL,

Stoney Forensic logo designed by ImageCo, St. Johns, Florida, FL,

Smart kernels logo designed by ImageCo, St. Johns, Florida, FL,

St. Johns LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs cultivate notable brand identities. We’ve undertaken brand design work for farmers, educational institutions, heart surgeons, wedding singers, coffee roasters, retail stores, and virtually every other kind of business you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be used as an electrical sign. Because of our sign first method our identity designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first technique ensures that our logo designs are just as effective whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and always remembered irrespective of scale or application.

American Made ★ Design

Something which really sets ImageCo apart from many of the design companies that you might have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to do, we do in-house. Regardless of the kind of design project we undertake, brand identity design, web page, trade show banners, or electrical sign, we do not, and never will contract out our client’s projects to organizations based outside the US. When you contact us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the price of your design project and imposes the conditions of how you and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Nearly every new St. Johns company knows they need a logo, but few start-ups fully comprehend the vital role their business logo will make in their success, or why one logo functions far better than another. A business logo has a critical and lasting influence on the success of a business, go with the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help St. Johns companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in just a glance.
  2. Scalability: from label to retail signs a scalable logo design will remain legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a logo must be ageless and will feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark and the process of noting something to ensure that it could be identified, its origin originates from the mark burned onto livestock. These days a brand represents practically anything with an intention, regardless of whether it be earnings or political parties, a brand is an innate aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are all from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s goal is to produce a mental image that the audience will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person says the brand names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals want those brands. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the beginning of a lot of branding agencies you’ll find that they are quite often rebranded advertising and marketing firms. When a person states they are in advertising many people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps shape the public image of a business, a product or an institution. Brand identity designers produce logo designs, signage designs, product packaging, and also collateral products such as business cards, stationery, and brochures. Some identity designers also build sites and also user interfaces. The vital function of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of influencing actions, end results as well as understandings.

Featured signs/logos

Retro logo layout of a bike created for a St. Johns coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an older section of the town and wished to visualize a retro vibe without coming across as stodgy or low energy. I accomplished both jobs via designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria created for St. Johns medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, especially the branch of healthcare that deals with the laboratory assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog created for a family members fun center in St. Johns.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - designed for St. Johns travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot places or things but rather project emotional experiences through the pictures they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  St. Johns logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 St. Johns logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family as well as with individuals that they don’t even know so as to get objective assessments on the value of a design concept. Fortunately, he discussed it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo comprehend how essential a logo design is for their organization so they are much more vested in the result. Every logo project has it’s portion of hurdles, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for St. Johns book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most necessary part of a printed book since it is in most cases the very first thing a person views in the book store. Regarding a publisher, it’s the absolute best opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances 1 of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was undoubtedly a success.

 St. Johns logo design used for marketing and a label layout for Vintage Situation includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be older cases. For this brand concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be used for everything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in St. Johns, design consist of an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design includes 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo layout created for a St. Johns hair design workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related an atmosphere of contentment and class for their new hair studio. I created a concept that did not go the obvious path of designing just a stylized orchid but rather designed a logo which suggested an orchid in the formation of a swirl featured in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they wanted to forecast to their clients.

Arabian horse logo layout produced for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept styled to manifest the unique physical traits of the Arabian kind of equines. With an unique head shape and very high tail posture, the Arabian is one of the very most immediately recognizable horse breeds in the entire world.

Las Cafe, A St. Johns restaurant logo style a tiny dining establishment, layout contains a changed script font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design contains a customized manuscript font style which hovers over a group of elaborate lines and also dots.

Logo design for a software program designer the design functions as well as iconic St. Johns component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the symbolism supporting a logo design is just as important as how it serves the organization it represents.

Evolve logo style developed for a St. Johnsinterior designer, design attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a St. Johns interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in St. Johns, the personalities for letter V and also A in center of words advanced have been modified to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This St. Johns logo design job was performed for a leadership specialist that aids business professionals to develop into more efficient at supervising people, expectations, and productivity.

A St. Johns business logo style including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a location to sell their secondhand products to other sports enthusiasts.

I designed their St. Johns business logo design using an illustration which seizes the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this St. Johns company logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an St. Johns regional farm it was actually developed for a commodities broker, and this particular brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make an identity that projects esteem, financial success, and opulence.

 St. Johns Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for ostensibly dealing with arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the 1st shot.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous St. Johns sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to produce a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Electrical sign design for St. Johns restaurnat designed by St. Johns Sign Shop
St. Johns logo design and brand identity design for St. Johns commercial businesses
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,

Logo designed by ImageCo, St. Johns, Florida, FL,

Logo designed by ImageCo, St. Johns, Florida, FL,

Logo designed by ImageCo, St. Johns, Florida, FL,

Logo designed by ImageCo, St. Johns, Florida, FL,

Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,
Logo designed by ImageCo, St. Johns, Florida, FL,