St. Petersburg Logo Design

Virtually every new St. Petersburg business knows they are in need of a logo, but few entrepreneurs entirely grasp the vital role their logo will play in their financial success, or the reason that one business logo functions more effectively than another. A business logo has an instant and sustaining impact on the growth of a company, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help St. Petersburg companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike produced for a St. Petersburg coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an older part of the city and wished to visualize an old-fashioned feel without appearing as stodgy or low energy. I achieved both of these tasks via designing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and germs developed for St. Petersburg clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, mainly the field of healthcare which works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and even more unforgettable.

logo style with a leaping environment-friendly frog made for a family members fun center in St. Petersburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - designed for St. Petersburg traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but instead convey emotional experiences by means of the images they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  St. Petersburg logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 St. Petersburg logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family as well as with people that they don’t actually know so as to get objective judgements on the value of a design concept. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo design understand how essential a logo design is for their organization so they are way more invested in the end result. Every logo design project has it’s allotment of obstacles, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for St. Petersburg publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most crucial part of a printed book since it is ordinarily the very first thing a person views in the book store. Regarding a publishing company, it’s the optimal opportunity that they will likely ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases 1 of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline located in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was certainly a victory.

 St. Petersburg logo style used for advertising as well as a label design for Vintage Situation includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this custom logo design I tried to come up with a logo that possessed a fluid retro feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in St. Petersburg, layout include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design projects due to the fact that it appears that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo includes 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be comprehended.

Logo design developed for a hair design studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated a feeling of contentment and connection for their new hair salon. I came up with a concept that did not go the obvious direction of crafting just a stylized orchid but alternatively delivered a logo design that implied a flower in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is oftentimes the incorrect course and in this case, the design ended up not being about the flower but alternately put the focus on the feeling that they wanted to project to their clients.

Arabian equine logo style produced for a steed ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original company logo concept tailored to epitomize the unique physical traits of the Arabian breed of horses. By having an unique head form and high tail carriage, the Arabian is one of the highly easily identifiable horse lineages in the entire world.

Las Cafe logo layout a tiny restaurant, layout includes a changed manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a changed script font style which floats above a group of ornate lines as well as dots.

Logo design for a software programmer the layout functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the meaning behind a business logo is just as important as how it serves the enterprise it stands for.

Evolve logo style developed for a St. Petersburg indoor developer, layout function a series of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a St. Petersburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have actually been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular St. Petersburg logo design assignment was performed for a leadership consultant that assists business leaders to develop into more effective at managing people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was primed for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a location to market their secondhand products to other sports enthusiasts. I tailored their St. Petersburg logo dsign utilizing an image that garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an St. Petersburg regional farm it was really created for a products broker, and this creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a brand mark that projects confidence, financial success, and affluence.
Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to produce a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.