The Acreage Logo Design

Every new The Acreage company realizes that they require a logo, yet few entrepreneurs entirely recognize the essential role their company logo will make in their financial success, or exactly why one business logo works more effectively than another. A logo design has a critical and long term impact on the financial success of a company, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help The Acreage businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike created for a The Acreage coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an old part of town and really wanted to project an old-fashioned tone without coming across as monotonous or low energy. I fulfilled both of these tasks by means of developing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscope slide and germs developed for The Acreage clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, mainly the field of medicine which deals with the laboratory assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and a lot more meaningful.

logo layout with a leaping green frog made for a household enjoyable facility in The Acreage.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, as well as a tree - developed for The Acreage traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead convey emotional journeys by means of the photos they record. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  The Acreage logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 The Acreage logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get unbiased point of views on the benefit of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo comprehend how important a logo is for their organization so they are way more invested in the final result. Every logo design project possesses it’s share of challenges, but the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for The Acreage publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most essential part of a printed book since it is often the first thing a person sees in the book store. Concerning a publisher, it’s the best opportunity they will likely ever have to promote their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases one of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was undoubtedly a victory.

 The Acreage logo design used for advertising and marketing as well as a tag design for Vintage Situation includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be older cases. For this business logo design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in The Acreage, design include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design projects because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo layout produced for a hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which related a feeling of serenity and connection for their new hair studio. I created a concept which did not go the obvious route of making simply a stylized orchid but rather created a logo which implied an orchid in the formation of a swirl blended in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they really wanted to project to their customers.

Arabian steed logo design produced for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo concept tailored to illustrate the unique physical traits of the Arabian kind of horses. By having an unique head form and higher tail carriage, the Arabian is one of the highly easily identifiable equine breeds in the whole world.

Las Cafe logo layout a tiny dining establishment, design contains a modified script font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout includes a customized script font style which hovers above a group of elaborate lines and also dots.

Logo layout for a software program programmer the style features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the meaning behind a logo is equally as important as how it brands the business it represents.

Advance logo layout developed for a The Acreage interior designer, design feature a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Acreage interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site assessments, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have actually been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular The Acreage logo design project was undertaken for a leadership guide that aids business professionals to develop into more successful at handling people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to market their secondhand equipment to other sports enthusiasts. I tailored their The Acreage logo design dsign with an image which garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an The Acreage area farm it was actually designed for a commodities broker, and this company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projected confidence, success, and prosperity.
Logo created for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to develop a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.