The Crossings Logo Design

Nearly every new The Crossings venture understands that they require a logo, but few entrepreneurs entirely comprehend the essential role their organization logo will take in their becoming successful, or precisely why one logo works better than another. A logo design has a critical and sustaining effect on the prosperity of a company, go with the right one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help The Crossings businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require consideration, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike created for a The Crossings coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an old part of the town and wanted to project an old-fashioned atmosphere without coming across as uninteresting or low energy. I achieved each of the jobs via creating a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and germs designed for The Crossings clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, mainly the field of medicine that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and a lot more memorable.

logo style with a leaping eco-friendly frog created for a family members enjoyable facility in The Crossings.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - designed for The Crossings traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather reveal emotional journeys by means of the pictures they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  The Crossings logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 The Crossings logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get impartial assessments on the merit of a design concept. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo design understand how vital a logo is for their organization so they are way more vested in the outcome. Every logo design job possesses it’s share of difficulties, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for The Crossings publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most critical part of a published book considering that it is ordinarily the primary thing a person views in the book store. Regarding a publishing company, it’s the best opportunity that they will likely ever get to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases 1 of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was certainly a victory.

 The Crossings logo design made use of for advertising and marketing as well as a tag style for Vintage Case includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be antique cases. For this custom logo design I strove to come up with a logo that provided a fluid old style feel to it and could be utilized for every thing from a website to a label on brand new cases that looked like they were from another era.

Logo created for an orthodontist in The Crossings, style include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo includes 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo layout created for a hair style studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a feeling of serenity and class for their new hair studio. I came up with a concept that did not go the obvious route of crafting merely a stylized orchid but rather delivered a logo which implied an orchid in the formation of a swirl blended into the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo design is generally the wrong direction and in this case, the design ended up not being about the flower but instead put the importance on the perception that they wanted to project to their clients.

Arabian equine logo style developed for a steed cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept tailored to manifest the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the most immediately recognizable equine types in the entire world.

Las Coffee shop logo layout a tiny dining establishment, layout contains a customized script font which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style includes a changed script typeface which hovers over a group of ornate lines as well as dots.

Logo design for a software designer the layout attributes and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the symbolism behind a business logo is just as important as how it serves the business it represents.

Progress logo design created for a The Crossings interior developer, layout function a series of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Crossings interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This The Crossings logo design assignment was carried out for a management guide that helps business professionals to become more effective at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their used goods to other sports enthusiasts. I tailored their The Crossings business logo dsign using an image which grabs the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an The Crossings area farm it was actually designed for an investments broker, and this brand was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design an identity that projected confidence, financial success, and opulence.
Logo design made for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.