Acute Care 360 ImageCo, The Crossings, Florida, FL,

ImageCo, The Crossings, Florida, FL,

Evolv Design logo designed by ImageCo, The Crossings, Florida, FL,

Red Panda Publishers logo designed by ImageCo, The Crossings, Florida, FL,

The Crossings, Florida, FL,

ImageCo, The Crossings, Florida, FL,

ImageCo, The Crossings, Florida, FL,
Mid Valley Pathology logo designed by ImageCo, The Crossings, Florida, FL,

FSA OK logo designed by ImageCo, The Crossings, Florida, FL,

Emerald Heights logo designed by ImageCo, The Crossings, Florida, FL,

Club Sapphire logo designed by ImageCo, The Crossings, Florida, FL,

Downtown Dogs logo designed by ImageCo, The Crossings, Florida, FL,

WSBA logo designed by ImageCo, The Crossings, Florida, FL,

Ferry Street Coffee Company logo designed by ImageCo, The Crossings, Florida, FL,

Stoney Forensic logo designed by ImageCo, The Crossings, Florida, FL,

Smart kernels logo designed by ImageCo, The Crossings, Florida, FL,

Memorable Logos That Tell Stories and Connect Emotionally

Crafting a brand identity or a business logo that is both memorable and expresses the story about who you are or what you do is a monumental endeavor. The difficulty is to produce a logo design that is simple enough to be comprehended at a glimpse and imparts enough information that it can express who you are. But no logo design can totally tell your story or explain your business, and travelling down that road frequently produces a logo design that performs neither. Although, in skillful hands, it is possible to strike a balance between the two and design a brand identity that both informs and emotes and reaching that sweet spot is what your business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am an independent branding professional. For over two decades I ‘ve been creating unforgettable logos and brand identity designs which tell stories and resonate with customers. But don’t take my word for it, check out my brand portfolio and discover for yourself. I do not claim to be the greatest brand identity designer in the world, but, I do know what I am actually doing and my customers are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such vehemence by individuals working in the branding sector, that a person might wonder why so many people in branding companies dislike logos as much as they appear to. It is quite true that your logo is not your brand, but what does that make a brand that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and easily forgotten.

Without a logo, a company’s brand is simply nothing more than a fading memory because consumers would have nothing to anchor their brand experiences too.

Some people compare a logo to a smile or a handshake which is somewhat accurate, however it’s actually far more than that. A logo is a brand’s anchor and it also acts as the cornerstone of an organization’s brand. A logo serves as an anchor due to the fact that the entire brand experience is anchored to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will serve as the reference point for every building block that comes after it. A logo functions in the same way, it is a foundational building block that supports the business it represents, and it also serves as a reference point that guides a brand as it grows.

ImageCo is a brand identity agency and our goal is to help our clients lay that cornerstone and set that anchor. We help companies look established, more polished, and more knowledgeable. This helps ensure that our clients will always stand out, and are not only entitled to a seat at the table, but look like they should be seated at the head of that table.

The Crossings LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds cultivate memorable brand identities. We have done logo design work for mechanics, educational institutions, heart surgeons, wedding singers, bistros, retail stores, and just about every other kind of business concern you can imagine. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electrical sign. Because of our sign first strategy our designs can, and have been employed in everything from garment labels to electrical signs. Our sign first technique guarantees that our logo designs are just as reliable whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and always remembered no matter of size or use.

American Made ★ Design

Something that seriously sets ImageCo apart from other design firms that you may have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to do, we perform ourselves. Regardless of the kind of design project we undertake, brand identity design, web site, trade show exhibition, or retail sign, we do not, and never will job-out our client’s work to 3rd parties based outside the USA. When you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and dictates the terms of how we conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new The Crossings company knows they require a logo, but few start-ups fully comprehend the essential role their logo design will make in their becoming successful, or precisely why one logo performs more effectively than another. A company logo has an immediate and long-term influence on the prosperity of a company, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a business.

The logos featured in the ImageCo portfolio help The Crossings companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not need contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to store signs a scalable logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a logo must be ageless and will feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It is a verb as well as a noun, it’s an identifying mark as well as the process of denoting something to make sure that it can be distinguished, its foundation comes from the mark branded onto animals. Today a brand signifies pretty much anything with an intention, regardless if it be profit or political parties, a brand is an inherent aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are all from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a specific audience, it’s goal is to produce a mental image that the audience can identify with.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody mentions the brand names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes people want those products. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the history of the majority of branding agencies you’ll find that they are frequently rebranded marketing agencies. When a person says they are in marketing lots of people will likely have an idea about what they do. However when someone states “I am in branding”… it simply seems more impressive, perhaps it’s due to the fact that most individuals do not understand what it implies to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or business that affect view points. This mostly includes the name, the logo design, the packaging, the colors utilized yet can likewise include audio, lights, texture, signs, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design which helps shape the perception of a firm, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, and sales brochures. Some identity designers also develop sites and software interfaces. The important role of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing activities, results as well as perceptions.

select logos & signs

Retro logo style of a bike developed for a The Crossings coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old section of the town and really wanted to project a retro feel without coming across as uninteresting or low energy. I achieved the two jobs via creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide and also bacteria designed for The Crossings clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, mainly the branch of healthcare which deals with the clinical examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and even more memorable.

logo layout with a leaping environment-friendly frog designed for a family members fun center in The Crossings.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and also a tree - made for The Crossings traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather convey emotional experiences by means of the images they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  The Crossings logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 The Crossings logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, even though he liked the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design realize how important a logo is for their organization so they are way more invested in the result. Every logo job has it’s allotment of difficulties, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for The Crossings book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most essential part of a printed book given that it is in most cases the first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will likely ever get to advertise their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences 1 of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was certainly a success.

 The Crossings logo design used for advertising and marketing as well as a label layout for Vintage Case includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be much older cases. For this brand concept I strove to come up with a logo that provided a fluid vintage feel to it and could be used for anything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in The Crossings, style include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo projects considering that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 personalities staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo layout produced for a The Crossings hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which carried a spirit of ease and class for their new hair salon. I came up with a concept which didn’t go the obvious path of crafting just a stylized orchid but instead crafted a company logo which implied an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they wanted to project to their customers.

Arabian steed logo design produced for a steed ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand design fashioned to symbolize the unique physical traits of the Arabian breed of equines. By having an identifiable head form and high tail carriage, the Arabian is one of the most immediately recognizable equine types in the entire world.

Las Cafe, A The Crossings Coffee shop logo style a small dining establishment, layout consists of a customized manuscript font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design consists of a modified script font which floats over a team of ornate lines and also dots.

Logo layout for a software programmer the style features and famous The Crossings component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the meaning supporting a business logo is just as important as how it serves the company it stands for.

Progress logo layout produced for a The Crossingsinterior developer, layout function a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Crossings interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in The Crossings, the characters for letter V and also A in middle of words progressed have actually been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This The Crossings logo design project was completed for a management consultant that assists business leaders to develop into more successful at overseeing people, expectations, and productivity.

A The Crossings business logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a spot to market their secondhand equipment to other sports enthusiasts.

I designed their The Crossings logo design using a graphic which garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this The Crossings company logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually created for an The Crossings area farm it was in reality designed for a products broker, and this particular logo design was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a graphic that projects trust, success, and prosperity.

 The Crossings Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for outwardly facing arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the 1st try.

Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a popular The Crossings sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to create a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.