The Hammocks Logo Design

Virtually every new The Hammocks business understands that they need a logo, yet few entrepreneurs entirely are aware of the essential role their organization logo will play in their financial success, or precisely why one business logo performs more effectively than another. A business logo has an instant and sustaining impact on the prosperity of a business, select the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help The Hammocks businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design should be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle created for a The Hammocks coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an old section of the area and wished to project an old-fashioned atmosphere without appearing as stodgy or low energy. I accomplished both tasks via designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also germs created for The Hammocks medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, especially the field of medicine which deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and more memorable.

logo style with a jumping eco-friendly frog created for a household enjoyable center in The Hammocks.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and also a tree - made for The Hammocks travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional experiences through the pictures they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is representative of the majority of good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  The Hammocks logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 The Hammocks logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get impartial judgements on the merit of a design concept. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo comprehend how essential a logo design is for their company so they are much more invested in the outcome. Every logo design job has it’s portion of hurdles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for The Hammocks publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most necessary part of a printed book considering that it is ordinarily the very first thing a person sees in the book store. Concerning a publisher, it’s the most ideal opportunity that they will likely ever get to advertise their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases 1 of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was surely a victory.

 The Hammocks logo layout made use of for advertising and marketing and a label style for Vintage Instance features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be vintage cases. For this brand concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in The Hammocks, layout include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo projects because it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo features 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be understood.

Logo design developed for a hair style studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a sense of relaxation and connection for their new hair studio. I created a design which did not go the obvious direction of crafting just a stylized orchid but alternatively crafted a logo which suggested an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately put the emphasis on the feeling that they wanted to project to their patrons.

Arabian steed logo layout produced for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo design tailored to embody the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and higher tail carriage, the Arabian is one of the very most immediately recognizable equine breeds in the whole world.

Las Coffee shop logo design a tiny dining establishment, design consists of a customized manuscript font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design consists of a modified manuscript typeface which floats above a team of elaborate lines as well as dots.

Logo layout for a software programmer the layout functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the symbolism behind a company logo is just as important as how it serves the organization it represents.

Develop logo layout developed for a The Hammocks interior designer, layout feature a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Hammocks interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This The Hammocks logo design assignment was undertaken for a leadership coach that assists business leaders to become more successful at overseeing people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell their used equipment to other sports enthusiasts. I designed their The Hammocks logo dsign with an illustration that grabs the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an The Hammocks area farm it was actually designed for a products broker, and this trademark was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a brand mark that projects esteem, success, and luxury.
Logo made for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to develop a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.