The Villages, Florida Logo Design

Virtually every new The Villages business person realizes that they need a logo, yet few new business owners fully comprehend the essential role their organization’s logo can perform in their financial success, or exactly why one business logo performs far better than another. A company logo has an instant and sustaining impact on the success of a company, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help The Villages, Florida companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not demand deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to movie screens a scalable logo will remain legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo must be lasting and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bicycle developed for a The Villages, Florida coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an old part of the community and wished to cast a vintage vibe without appearing as uninteresting or low energy. I accomplished each of the tasks by creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide as well as germs made for The Villages, Florida clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, especially the field of healthcare which deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and even more memorable.

logo layout with a jumping green frog made for a family enjoyable facility in The Villages, Florida.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, and also a tree - designed for The Villages, Florida travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but rather convey emotional journeys through the pictures they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  The Villages logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 The Villages logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and family as well as with other people that they don’t actually know so as to get unprejudiced judgements on the benefit of a concept. Fortunately, he discussed it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire an expert to create their business logo comprehend how important a logo design is for their company so they are much more invested in the final result. Every logo job possesses it’s share of hurdles, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for The Villages, Florida book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most crucial part of a published book due to the fact that it is ordinarily the primary thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity that they will likely ever have to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many instances one of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was surely a victory.

 The Villages logo design made use of for advertising and a label style for Vintage Situation includes an old font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be vintage cases. For this logo concept I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in The Villages, Florida, layout consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design projects because it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair design studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried a spirit of relaxation and class for their new hair studio. I came up with a design which didn’t go the obvious course of creating just a stylized orchid but rather designed a logo which suggested a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is frequently the wrong route and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they really wanted to project to their clients.

Arabian horse logo style developed for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo design customized to illustrate the unique physical traits of the Arabian breed of equines. With an identifiable head shape and very high tail posture, the Arabian is one of the highly immediately recognizable equine types in the entire world.

Las Coffee shop logo style a tiny dining establishment, style contains a changed manuscript typeface which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a changed manuscript font style which hovers over a group of ornate lines and also dots.

Logo style for a software designer the style features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the significance supporting a business logo is equally as important as how it brands the organization it stands for.

Develop logo layout developed for a The Villages, Florida indoor designer, style feature a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Villages, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, research, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have actually been modified to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular The Villages, Florida logo design project was done for a management expert that aids business professionals to become more successful at supervising people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their used items to other sports enthusiasts. I created their The Villages logo dsign with an image that garners the attention of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an The Villages, Florida regional farm it was in reality created for a commodities broker, and this company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a graphic that projects confidence, financial success, and wealth.

 The Villages Logo design for a nonprofit, Turning Point Solutions - the logo layout function for ostensibly facing arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Luckily, in this particular case, I nailed a bullseye with the first try.

Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to design a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.