University, Florida Logo Design

Every new University business person knows they are in need of a logo, but few entrepreneurs entirely grasp the pivotal role their logo design will perform in their success, or the reason that one business logo performs better than another. A logo has an immediate and lasting impact on the viability of a business, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help University, Florida companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to movie screens a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be timeless and should feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bicycle produced for a University, Florida coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an older part of the area and really wanted to visualize a retro feel without coming across as boring or low energy. I fulfilled both tasks via designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and also germs developed for University, Florida clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, especially the branch of healthcare which works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and even more unforgettable.

logo design with a leaping green frog designed for a family members fun center in University, Florida.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - created for University, Florida travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but rather reveal emotional journeys by means of the images they capture. The thought behind this logo design was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  University logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 University logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get honest opinions on the value of a design. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo recognize how crucial a logo design is for their business so they are much more vested in the final result. Every logo design project has it’s share of challenges, however the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for University, Florida book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most vital part of a printed book given that it is often the primary thing a person sees in the book store. Regarding a publisher, it’s the absolute best opportunity they will likely ever have to spotlight their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many cases one of the things individuals usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was surely a winner.

 University logo layout utilized for advertising and marketing as well as a label design for Vintage Instance features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which appeared to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for everything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in University, Florida, style consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo projects due to the fact that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo style developed for a hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a spirit of relaxation and class for their new hair studio. I came up with a concept which did not go the obvious route of creating just a stylized orchid but alternatively created a company logo which suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is generally the incorrect course and in this case, the design ended up not being about the flower but instead placed the importance on the emotion that they wanted to project to their clients.

Arabian horse logo layout developed for a horse cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept styled to illustrate the unique physical traits of the Arabian type of horses. By having a different head shape and very high tail carriage, the Arabian is one of the very most quite easily identifiable horse lineages in the entire world.

Las Coffee shop logo design a small restaurant, design consists of a customized script font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout consists of a customized script font style which hovers above a team of ornate lines and also dots.

Logo style for a software application programmer the design features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the meaning behind a company logo is just as important as how it serves the business it represents.

Develop logo style created for a University, Florida indoor designer, style function a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a University, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have actually been changed to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This University, Florida logo design project was undertaken for a leadership coach that helps business professionals to develop into more successful at supervising people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a spot to sell off their used products to other sports enthusiasts. I designed their University business logo dsign with an illustration that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really created for an University, Florida area farm it was actually developed for an investments broker, and this particular brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a graphic that projects self-confidence, success, and affluence.

 University Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for outwardly dealing with arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Thankfully, in this instance, I hit a bullseye with the very first go.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.