University, Florida Logo Design

Every new University venture realizes that they need a logo, but few entrepreneurs thoroughly grasp the crucial role their business logo will play in their success, or the reason that one logo performs better than another. A business logo has a critical and sustaining influence on the success of a business, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help University, Florida businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a University, Florida coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old section of town and wanted to cast a nostalgic vibe without coming across as monotonous or low energy. I achieved the two jobs by creating a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and bacteria created for University, Florida medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, especially the field of medicine which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog designed for a family enjoyable facility in University, Florida.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - designed for University, Florida travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  University logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 University logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family members as well as with folks that they don’t actually know so as to get honest point of views on the worthiness of a design. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo understand how crucial a logo is for their company so they are much more invested in the end result. Every logo project has it’s share of challenges, but the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for University, Florida book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most essential part of a printed book considering that it is in most cases the primary thing a person sees in the book shop. Concerning a publisher, it’s the absolute best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases 1 of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to confering a sense of airline flight and it was certainly a victory.

 University logo layout made use of for advertising and marketing as well as a tag style for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be antique cases. For this logo design I strove to come up with a logo that offered a fluid retro feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in University, Florida, layout consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo jobs because it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually really love doing dental logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a spirit of contentment and elegance for their new hair studio. I created a design which didn’t go the obvious route of designing merely a stylized orchid but rather delivered a logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is frequently the wrong path and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they wanted to forecast to their customers.

Arabian equine logo style produced for a horse ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo concept fashioned to display the unique physical traits of the Arabian breed of equines. By having a different head shape and high tail posture, the Arabian is one of the very most quite easily recognizable equine breeds in the whole world.

Las Cafe logo layout a tiny restaurant, design includes a customized script font which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design contains a customized manuscript font style which hovers above a group of luxuriant lines as well as dots.

Logo design for a software designer the layout features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the symbolism behind a logo is equally as important as how it serves the enterprise it represents.

Evolve logo design developed for a University, Florida interior designer, style attribute a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a University, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular University, Florida logo design project was carried out for a management consultant that assists business professionals to develop into more efficient at overseeing people, expectations, and productivity.
A logo layout including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to sell off their used equipment to other sports enthusiasts. I created their University logo dsign using an illustration that garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an University, Florida area farm it was actually devised for an investments broker, and this trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design an identity that projects self-assurance, effectiveness, and luxury.

 University Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally dealing with arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Fortunately, in this case, I struck a bullseye with the very first try.

Logo created for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to develop a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.