Acute Care 360 ImageCo, Valrico, Florida, FL,

ImageCo, Valrico, Florida, FL,

Evolv Design logo designed by ImageCo, Valrico, Florida, FL,

Red Panda Publishers logo designed by ImageCo, Valrico, Florida, FL,

Valrico, Florida, FL,

ImageCo, Valrico, Florida, FL,

ImageCo, Valrico, Florida, FL,
Mid Valley Pathology logo designed by ImageCo, Valrico, Florida, FL,

FSA OK logo designed by ImageCo, Valrico, Florida, FL,

Emerald Heights logo designed by ImageCo, Valrico, Florida, FL,

Club Sapphire logo designed by ImageCo, Valrico, Florida, FL,

Downtown Dogs logo designed by ImageCo, Valrico, Florida, FL,

WSBA logo designed by ImageCo, Valrico, Florida, FL,

Ferry Street Coffee Company logo designed by ImageCo, Valrico, Florida, FL,

Stoney Forensic logo designed by ImageCo, Valrico, Florida, FL,

Smart kernels logo designed by ImageCo, Valrico, Florida, FL,

Memorable Logos That Tell Stories and Connect Emotionally

Creating a brand identity or a logo design that is both memorable and tells the story about who you are or what you actually do is a significant endeavor. The challenge is to produce a design concept that is simple enough to be understood at a glimpse and transmits enough relevant information that it can communicate who you are. However no logo can genuinely tell your story or summarize your organization, and moving down that path frequently makes for a logo design that accomplishes neither. However, in skilled hands, it is quite possible to strike a balance between the two and design a logo that both informs and emotes and reaching that sweet spot is what your business should hope for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a free lance branding specialist. For over two decades I ‘ve been designing memorable logos and brand identity designs which tell stories and resonate with customers. However don’t take my word for it, check out my work and discover for yourself. I don’t assert that I am the best designer in the world, however, I do know what I am actually doing and my clients tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such vehemence by people operating in the branding sector, that one ought to wonder why so many people in branding companies hate logo designs as much as they seem to. It is quite true that your logo is not your business’s brand, however what does that mean for a brand that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and forgettable.

Without a logo, a business’s brand is nothing more than a fading memory because consumers would have nothing to anchor their experiences too.

Some people compare a business’s logo to a smile or a handshake which is slightly accurate, however it’s also much more than that. A logo is a brand’s anchor and it also functions as the cornerstone of a business’s brand. A logo functions as an anchor due to the fact that the entire brand experience is anchored to it. It is also a brand’s cornerstone, since a cornerstone is the first stone laid when constructing the foundation of the structure above it, and once laid it will serve as the reference point for every building block that comes after it. A logo works in the same way, it is a foundational building block that supports the business it represents, and it continuously serves as a reference point that helps guide a brand as it expands.

ImageCo is a visual branding firm and our goal is to aid our clients lay that cornerstone as well as set that anchor. We help companies look well established, more refined, and more knowledgeable. This ensures that our clients will always be considered, and are not only deserving of a seat at the table, but look like they should be seated at the head of that table.

Valrico LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs establish memorable brands. We have undertaken branding work for mechanics, schools, heart surgeons, party planners, cafes, retailers, and just about every other kind of business concern you can think of. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be utilized as an electric sign. As a result of our sign first approach our designs can, and have been utilized in everything from fashion labels to electrical signs. Our sign first approach insures that our logo designs are equally reliable whether they are used in television commercials or web headers, they are consistently identifiable, understood, and remembered no matter of scale or application.

American Made ★ Design

The one difference that really sets ImageCo apart from other design agencies that you might have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we perform ourselves. Irrespective of the kind of design project we undertake, logo design, web site, trade show banners, or electric sign, we do not, and never will contract out our client’s projects to contractors based outside the US. When you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and dictates the terms of how you and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Valrico business understands that they probably need a logo, but few new business owners entirely recognize the essential role their organization’s logo will play in their success, or precisely why one logo design functions far better than another. A logo design has a critical and lasting influence on the viability of a business, choose the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Valrico businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not need consideration, they can be comprehended in just a glimpse.
  2. Scalability: from label to posters a scalable business logo will be legible and just as emotive at every size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It’s a verb and also a noun, it is an identifying mark as well as the act of noting something so that it can be recognized, its genesis originates from the brand burned onto animals. Today a brand signifies pretty much anything with an intention, regardless if it be revenue or politics, a brand is an inherent aspect of defining the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are both from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a specific audience, it’s objective is to develop an image that the audience will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person states the brand names Ferrari or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes individuals want those products. Brand image is why individuals identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the beginning of many branding firms you’ll discover that they are frequently re-branded advertising agencies. When somebody says they are in advertising many people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps shape the perception of a firm, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, as well as pamphlets. Some visual designers also build websites and also user interfaces. The essential function of a brand identity designer is to create the visual cues and an emotional tone with the goal of influencing actions, results and also understandings.

select signs/logos

Retro logo design of a bicycle produced for a Valrico coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old section of the community and hoped to project a retro tone without coming across as monotonous or low energy. I achieved the two jobs by means of developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also germs created for Valrico clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, mainly the field of healthcare that deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo layout with a jumping green frog developed for a household fun center in Valrico.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - created for Valrico travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers tend not to capture places or things but rather project emotional experiences through the images they record. The thought behind this logo design was to use negative space to project more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Valrico logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Valrico logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get honest point of views on the merit of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their logo realize how crucial a logo is for their organization so they are much more vested in the result. Every logo job has it’s allotment of hurdles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Valrico book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most vital part of a published book due to the fact that it is usually the initial thing a person sees in the book store. With respect to a publisher, it’s the best opportunity that they will ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was undoubtedly a victory.

 Valrico logo style made use of for advertising as well as a tag style for Vintage Instance includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be older cases. For this logo concept I sought to come up with a logo that provided a fluid retro feel to it and could be used for everything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Valrico, design include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs due to the fact that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout produced for a Valrico hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related a spirit of peace and connection for their new hair studio. I came up with a concept which did not go the obvious direction of crafting just a stylized orchid but instead crafted a company logo which suggested a flower in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a business logo is frequently the incorrect path and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they wanted to transmit to their patrons.

Arabian horse logo style created for an equine cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo concept fashioned to exemplify the unique physical traits of the Arabian kind of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the highly easily identifiable equine breeds in the whole world.

Las Cafe, A Valrico Coffee shop logo layout a tiny dining establishment, style consists of a customized script font which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design includes a changed manuscript font which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software developer the design functions and famous Valrico element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the meaning behind a company logo is equally as important as how it brands the enterprise it stands for.

Advance logo style developed for a Valricoindoor designer, design function a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Valrico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Valrico, the personalities for letter V and A in middle of words progressed have actually been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Valrico logo design project was completed for a management specialist that aids business leaders to develop into more successful at supervising people, expectations, and productivity.

A Valrico business logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell their used equipment to other sports enthusiasts.

I created their Valrico logo design design utilizing an illustration which seizes the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Valrico company logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Valrico area farm it was actually designed for a products broker, and this particular logo design was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a image that projected self-confidence, success, and opulence.

 Valrico Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for externally encountering arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the very first go.

Logo developed for using an indicator for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a popular Valrico sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to develop a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.