Venice Logo Design

Virtually every new Venice venture realizes that they require a logo, however few new business owners entirely understand the essential role their organization logo will perform in their success, or why one logo design works more effectively than another. A business logo has an instant and sustaining effect on the prosperity of a company, pick the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Venice businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike created for a Venice coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an older section of the town and wished to project a retro atmosphere without appearing as uninteresting or low energy. I accomplished the two jobs by designing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and bacteria created for Venice clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and even more meaningful.

logo layout with a leaping environment-friendly frog developed for a family members fun facility in Venice.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, as well as a tree - made for Venice traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but instead communicate emotional experiences by means of the photos they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Venice logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Venice logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get neutral viewpoints on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo recognize how important a logo design is for their organization so they are way more invested in the result. Every logo project has it’s allotment of obstacles, but the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Venice book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most necessary part of a published book given that it is often the initial thing a person sees in the book store. With regard to a publisher, it’s the best opportunity they will ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances one of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was surely a victory.

 Venice logo style made use of for marketing and also a label design for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be much older cases. For this logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for anything from a web page to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Venice, layout consist of an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo jobs because it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design features 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be understood.

Logo layout created for a hair layout workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a spirit of tranquility and class for their new hair salon. I came up with a concept which didn’t go the obvious direction of crafting merely a stylized orchid but alternatively designed a logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they wanted to transmit to their patrons.

Arabian horse logo design developed for an equine ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design tailored to illustrate the unique physical traits of the Arabian kind of horses. By having a distinctive head form and high tail posture, the Arabian is one of the most immediately identifiable horse lineages in the entire world.

Las Coffee shop logo design a tiny restaurant, design consists of a customized script typeface which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style includes a modified script font style which hovers above a team of elaborate lines and dots.

Logo design for a software program programmer the layout attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the significance supporting a business logo is equally as important as how it brands the enterprise it stands for.

Advance logo layout developed for a Venice interior developer, style feature a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Venice interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have actually been modified to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Venice logo design assignment was carried out for a leadership coach that aids business leaders to develop into more successful at handling people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell off their previously owned products to other sports enthusiasts. I created their Venice logo design dsign along with a graphic that pulls in the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Venice area farm it was in reality created for an investments broker, and this particular trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a image that projects confidence, effectiveness, and wealth.
Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to create a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.