Acute Care 360 ImageCo, Venice, Florida, FL,

ImageCo, Venice, Florida, FL,

Evolv Design logo designed by ImageCo, Venice, Florida, FL,

Red Panda Publishers logo designed by ImageCo, Venice, Florida, FL,

Venice, Florida, FL,

ImageCo, Venice, Florida, FL,
ImageCo, Venice, Florida, FL,

Mid Valley Pathology logo designed by ImageCo, Venice, Florida, FL,

FSA OK logo designed by ImageCo, Venice, Florida, FL,

Emerald Heights logo designed by ImageCo, Venice, Florida, FL,

Club Sapphire logo designed by ImageCo, Venice, Florida, FL,

Downtown Dogs logo designed by ImageCo, Venice, Florida, FL,

School board logo designed by ImageCo, Venice, Florida, FL,

Ferry Street Coffee Company logo designed by ImageCo, Venice, Florida, FL,

Stoney Forensic logo designed by ImageCo, Venice, Florida, FL,

Smart kernels logo designed by ImageCo, Venice, Florida, FL,

STRATEGIES ON PICKING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to remember that they simply cannot reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be determined by the quality of their design work, if the work in their portfolio doesn’t contain actual examples odds are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s goal is to reflect your personal vision for your organization. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how fast they will get paid.

Venice LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs cultivate unforgettable brands. We have done brand design work for builders, colleges, diamond miners, party planners, diners, retail stores, and virtually every other kind of business you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as if it will be utilized as an electrical sign. Because of our sign first approach our identity designs can, and have been utilized in everything from clothing labels to neon signs. Our sign first technique insures that our logo designs are equally effective whether they are used in TV commercials or web apps, they are consistently identifiable, understood, and remembered irrespective of scale or function.

American Made ★ Design

The thing that really sets ImageCo apart from other design companies that you might have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we perform ourselves. No matter the kind of project we take on, logo, web page, trade show banners, or electrical sign, we do not, and never will contract out our client’s work to 3rd parties based outside the United States. When you call us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and determines the terms of how you and I do business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Venice organization understands that they need a logo, yet few start-ups thoroughly recognize the essential role their organization’s logo can make in their becoming successful, or the reason that one logo performs far better than another. A logo has a critical and long term effect on the viability of a company, choose the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Venice businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a business logo must be ageless and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s a verb and also a noun, it’s an identifying mark and also the process of noting something to make sure that it can be distinguished, its foundation originates from the mark branded onto animals. These days a brand signifies virtually anything with an intention, regardless of whether it be profit or politics, a brand is an intrinsic aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s objective is to develop a mental image that the audience will relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When a person mentions the names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes people purchase those brands. Brand image is why people identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the beginning of many branding firms you’ll find that they are frequently rebranded marketing agencies. When a person says they are in marketing lots of people will likely have a preconceived notion about what they do. Yet when someone says “I’m in branding”… it simply sounds much more attractive, perhaps it’s since most individuals don’t recognize what it implies to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that describes the visual elements of a product or company that affect view points. This mostly includes the name, the logo, the packaging, the different colors used yet can also consist of sound, illumination, texture, signs, just about anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the image of a business, a product or an institution. Brand identity designers develop logo designs, signage designs, product packaging, and collateral products such as cards, stationery, as well as brochures. Some visual designers also design websites and software interfaces. The crucial role of a brand identity designer is to create the visual cues and an emotional tone with the goal of affecting actions, results as well as perceptions.

select signs/logos

Retro logo style of a bike produced for a Venice coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an older section of town and wanted to visualize a nostalgic feel without coming across as uninteresting or low energy. I achieved both of these tasks by means of developing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and germs developed for Venice medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, especially the field of healthcare that works with the laboratory examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and more unforgettable.

logo design with a leaping eco-friendly frog developed for a family fun facility in Venice.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - designed for Venice travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers don’t capture locations or things but rather project emotional journeys through the pictures they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I attempted to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Venice logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Venice logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family as well as with folks that they don’t even know so as to get honest judgements on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to create their logo design comprehend how crucial a logo design is for their organization so they are much more vested in the final result. Every logo design project possesses it’s share of challenges, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Venice publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most essential part of a printed book since it is often the initial thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity they will likely ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances 1 of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was certainly a victory.

 Venice logo style utilized for advertising and a tag style for Vintage Instance includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be vintage cases. For this custom logo design I sought to come up with a logo that offered a fluid old style feel to it and could be used for every thing from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Venice, style consist of an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the likelihood to be understood.

Logo design created for a Venice hair layout workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a spirit of tranquility and connection for their new hair studio. I came up with a concept which did not go the obvious path of making merely a stylized orchid but alternatively created a logo which suggested a flower in the pattern of a swirl featured into the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they wanted to project to their clients.

Arabian steed logo design created for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand concept fashioned to illustrate the unique physical traits of the Arabian kind of equines. With an unique head shape and high tail posture, the Arabian is one of the most easily identifiable horse types in the entire world.

Las Cafe, A Venice restaurant logo design a tiny restaurant, design contains a customized script typeface which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout contains a customized script font which hovers over a group of elaborate lines as well as dots.

Logo layout for a software program developer the layout functions and also legendary Venice aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the significance behind a logo is equally as important as how it serves the organization it represents.

Advance logo design created for a Veniceindoor developer, design attribute a series of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Venice interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Venice, the characters for letter V as well as A in middle of the word progressed have actually been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Venice logo design assignment was carried out for a leadership guide that enables business leaders to become more effective at handling people, expectations, and profitability.

A Venice business logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell their previously owned goods to other sports enthusiasts.

I designed their Venice logo design design with an image which garners the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Venice company logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really composed for an Venice regional farm it was really designed for a products broker, and this creative logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a brand mark that projects assurance, financial success, and wealth.

 Venice Logo design for a nonprofit, Turning Factor Solutions - the logo design function for ostensibly encountering arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Fortunately, in this particular case, I hit a bullseye with the very first try.

Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a popular Venice sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to develop a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Electrical sign design for Venice restaurnat designed by Venice Sign Company
Venice logo design and brand identity design for Venice businesses
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,

Logo designed by ImageCo, Venice, Florida, FL,

Logo designed by ImageCo, Venice, Florida, FL,

Logo designed by ImageCo, Venice, Florida, FL,

Logo designed by ImageCo, Venice, Florida, FL,

Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,
Logo designed by ImageCo, Venice, Florida, FL,