West and East Lealman Logo Design

Nearly every new West and East Lealman venture realizes that they need a logo, however few entrepreneurs entirely recognize the vital role their company logo can make in their financial success, or the reason that one logo functions more effectively than another. A business logo has a critical and sustaining impact on the financial success of a company, go with the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help West and East Lealman businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bicycle produced for a West and East Lealman coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an old part of the town and hoped to visualize a vintage atmosphere without coming across as boring or low energy. I fulfilled the two jobs via designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and germs developed for West and East Lealman clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, mainly the field of medicine which deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and a lot more unforgettable.

logo style with a jumping eco-friendly frog developed for a family fun center in West and East Lealman.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to incorporate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - created for West and East Lealman travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but instead project emotional experiences by means of the photos they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West and East Lealman logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 West and East Lealman logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get unbiased assessments on the value of a design concept. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that have a tendency to hire a professional to design their business logo comprehend how important a logo is for their company so they are way more invested in the outcome. Every logo project has it’s portion of hurdles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for West and East Lealman book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it really is the most critical part of a printed book because it is in most cases the first thing a person views in the book store. Concerning a publishing company, it’s the opportunity that they will ever get to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases one of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was surely a winner.

 West and East Lealman logo style used for advertising as well as a label layout for Vintage Instance features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this business logo design I attempted to come up with a logo that provided a fluid old style feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in West and East Lealman, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs because it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design features 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a feeling of calmness and class for their new hair studio. I came up with a concept that did not go the obvious course of creating just a stylized orchid but instead designed a business logo which suggested a flower in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they really wanted to transmit to their customers.

Arabian equine logo layout produced for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo concept styled to embody the unique physical traits of the Arabian kind of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the highly quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo style a small dining establishment, style consists of a customized manuscript font style which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout consists of a modified manuscript font style which hovers over a group of ornate lines and also dots.

Logo design for a software program programmer the layout features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in quite a few cases the substance behind a company logo is equally as important as how it brands the enterprise it stands for.

Progress logo layout produced for a West and East Lealman indoor developer, style function a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West and East Lealman interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West and East Lealman logo design assignment was carried out for a management coach that helps business leaders to become more successful at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used products to other sports enthusiasts. I created their West and East Lealman logo dsign using an image which garners the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually developed for an West and East Lealman area farm it was actually created for a commodities broker, and this particular company was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a graphic that projected assurance, effectiveness, and affluence.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to develop a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.