West Hollywood Logo Design

Virtually every new West Hollywood business knows they are in need of a logo, but few entrepreneurs thoroughly recognize the key role their company logo will play in their financial success, or the reason that one logo functions better than another. A logo has an instant and lasting influence on the growth of a business, choose the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help West Hollywood companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike created for a West Hollywood coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an old part of the town and wanted to cast a vintage feel without coming across as boring or low energy. I accomplished both of these tasks by means of developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as bacteria made for West Hollywood medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, especially the field of healthcare that deals with the clinical evaluation of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and more memorable.

logo style with a leaping environment-friendly frog made for a family fun center in West Hollywood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, as well as a tree - developed for West Hollywood traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead convey emotional journeys by means of the pictures they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Hollywood logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 West Hollywood logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family as well as with individuals that they don’t actually know so as to get impartial assessments on the worthiness of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world because the people that tend to hire an expert to create their business logo recognize how vital a logo is for their organization so they are much more invested in the result. Every logo job has it’s portion of hurdles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for West Hollywood book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most crucial part of a printed book because it is often the initial thing a person sees in the book store. Regarding a publisher, it’s the opportunity they will likely ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences 1 of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was surely a victory.

 West Hollywood logo style utilized for marketing as well as a label design for Vintage Situation features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be older cases. For this custom logo design I sought to come up with a logo that had a fluid vintage feel to it and could be used for everything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo created for an orthodontist in West Hollywood, layout consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design jobs considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the exact same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo includes 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be understood.

Logo style produced for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected a sense of contentment and class for their new hair studio. I created a concept which did not go the obvious path of creating simply a stylized orchid but instead crafted a logo which implied an orchid in the formation of a swirl blended into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in creating a logo design is generally the incorrect course and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they really wanted to forecast to their customers.

Arabian equine logo design developed for a steed ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind organization logo concept customized to embody the unique physical traits of the Arabian kind of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Cafe logo style a tiny restaurant, style includes a customized manuscript font style which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design contains a modified script font style which floats above a team of ornate lines and also dots.

Logo design for a software program programmer the style functions and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the significance behind a logo is equally as important as how it brands the business it represents.

Advance logo layout created for a West Hollywood interior designer, layout function a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Hollywood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Hollywood logo design project was undertaken for a management specialist that aids business professionals to develop into more effective at overseeing people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand goods to other sports enthusiasts. I tailored their West Hollywood logo design dsign utilizing a graphic that seizes the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really designed for an West Hollywood regional farm it was in reality designed for an investments broker, and this particular company was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a graphic that projects assurance, effectiveness, and opulence.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.