West Hollywood, Florida Logo Design

Each and every new West Hollywood business knows they require a logo, but few new business owners thoroughly realize the essential role their logo design will take in their financial success, or why one business logo functions more effectively than another. A logo has an instant and long-term influence on the financial success of a business, select the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help West Hollywood, Florida businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require deliberation, they can be understood in just a look.
  2. Scalability: from labels to posters a scalable logo design will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo must be enduring and should feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bicycle produced for a West Hollywood, Florida coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an older part of town and wanted to visualize a retro vibe without coming across as boring or low energy. I accomplished both jobs by designing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscope slide and also germs made for West Hollywood, Florida clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and consequences of diseases, especially the field of healthcare that deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and more unforgettable.

logo style with a leaping eco-friendly frog created for a household fun facility in West Hollywood, Florida.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - developed for West Hollywood, Florida traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences through the photos they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Hollywood logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 West Hollywood logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get objective judgements on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their business logo understand how essential a logo design is for their organization so they are much more vested in the result. Every logo design job possesses it’s share of challenges, however the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for West Hollywood, Florida publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most important part of a printed book due to the fact that it is often the first thing a person views in the book shop. With regard to a publisher, it’s the best opportunity they will likely ever have to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was certainly a success.

 West Hollywood logo layout used for advertising as well as a label layout for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be much older cases. For this business logo concept I attempted to come up with a logo that offered a fluid nostalgic feel to it and could be used for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in West Hollywood, Florida, layout include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design projects because it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo style created for a hair design workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a spirit of calmness and class for their new hair salon. I created a design which did not go the obvious route of designing just a stylized orchid but alternatively designed a logo which implied an orchid in the formation of a swirl blended into the letter O in the title and by placing attention on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in creating a logo design is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they wanted to project to their patrons.

Arabian equine logo layout produced for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo design styled to epitomize the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and very high tail carriage, the Arabian is one of the most immediately identifiable horse breeds in the whole world.

Las Coffee shop logo layout a little dining establishment, layout consists of a changed script typeface which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style includes a changed manuscript font style which floats over a group of ornate lines and also dots.

Logo style for a software application designer the design functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the meaning behind a logo is equally as important as how it brands the organization it represents.

Evolve logo style produced for a West Hollywood, Florida interior designer, style feature a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Hollywood, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, site assessments, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Hollywood, Florida logo design assignment was done for a management consultant that enables business professionals to develop into more efficient at managing people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned items to other sports enthusiasts. I created their West Hollywood logo dsign using a graphic which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an West Hollywood, Florida regional farm it was really created for an investments broker, and this particular logo design was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce an identity that projects self-confidence, effectiveness, and opulence.

 West Hollywood Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for externally facing arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Fortunately, in this case, I struck a bullseye with the very first shot.

Logo created for making use of an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to develop a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.