Westchase, Florida Logo Design

Virtually every new Westchase business knows they require a logo, however few new business owners thoroughly grasp the vital role their logo will play in their success, or why one logo functions better than another. A company logo has an instant and long term impact on the financial success of a business, choose the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Westchase, Florida businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not require consideration, they can be understood in merely a glimpse.
  2. Scalability: from labels to posters a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo must be lasting and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bike produced for a Westchase, Florida coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were launching in an older part of the area and wanted to visualize a vintage atmosphere without coming across as stodgy or low energy. I fulfilled both of these tasks by means of designing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Westchase, Florida clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, mainly the field of healthcare which works with the clinical examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and more meaningful.

logo layout with a leaping eco-friendly frog created for a family fun facility in Westchase, Florida.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, and a tree - created for Westchase, Florida travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but instead project emotional journeys by means of the photos they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Westchase logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Westchase logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, while he loved the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get unbiased assessments on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire an expert to create their logo understand how important a logo design is for their business so they are way more vested in the result. Every logo job possesses it’s allotment of difficulties, but the most significant challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Westchase, Florida publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most critical part of a published book since it is in most cases the primary thing a person sees in the bookstore. For a publisher, it’s the optimal opportunity that they will ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances 1 of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of airline flight and it was undoubtedly a victory.

 Westchase logo design used for advertising and marketing and a label layout for Vintage Instance features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be much older cases. For this brand concept I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Westchase, Florida, design include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo jobs because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo style produced for a hair style studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that projected a spirit of relaxation and connection for their new hair studio. I came up with a concept which did not go the obvious direction of making just a stylized orchid but rather delivered a logo that suggested a flower in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is frequently the wrong path and in this case, the design ended up not being about the orchid but alternately put the main focus on the perception that they really wanted to forecast to their patrons.

Arabian steed logo design developed for an equine ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original business logo design tailored to illustrate the unique physical traits of the Arabian kind of equines. By having an identifiable head form and higher tail carriage, the Arabian is one of the most immediately recognizable equine breeds in the whole world.

Las Cafe logo layout a little dining establishment, design includes a modified script typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout consists of a customized script font which hovers above a team of ornate lines and dots.

Logo design for a software programmer the design features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in quite a few cases the symbolism behind a company logo is just as important as how it serves the enterprise it stands for.

Evolve logo layout created for a Westchase, Florida indoor designer, style feature a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westchase, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westchase, Florida logo design project was completed for a leadership consultant that helps business professionals to become more effective at managing people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a location to market their used goods to other sports enthusiasts. I designed their Westchase business logo dsign using a graphic that grabs the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Westchase, Florida regional farm it was really developed for a commodities broker, and this logo design was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projected esteem, success, and opulence.

 Westchase Logo design for a not-for-profit, Turning Point Solutions - the logo design function for ostensibly facing arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Thankfully, in this instance, I hit a bullseye with the very first shot.

Logo design created for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to design a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.