Winter Park Logo Design

Each and every new Winter Park company understands that they are in need of a logo, but few new business owners thoroughly recognize the key role their business logo will perform in their financial success, or precisely why one business logo performs better than another. A company logo has a critical and long term effect on the financial success of a company, choose the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Winter Park businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike created for a Winter Park coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an older part of the community and hoped to project an old-fashioned atmosphere without coming across as stodgy or low energy. I fulfilled both of these tasks via designing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide as well as bacteria created for Winter Park medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and effects of diseases, especially the field of medicine which deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and more meaningful.

logo style with a jumping eco-friendly frog created for a family members enjoyable center in Winter Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and a tree - designed for Winter Park traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers don’t shoot places or things but instead reveal emotional journeys by means of the images they record. The thought behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Winter Park logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Winter Park logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get honest viewpoints on the benefit of a design. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their logo design recognize how essential a logo design is for their organization so they are way more invested in the end result. Every logo design job possesses it’s share of obstacles, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Winter Park publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most important part of a published book since it is often the primary thing a person views in the book store. For a publisher, it’s the best opportunity they will ever have to promote their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was certainly a success.

 Winter Park logo design made use of for advertising and marketing and a label layout for Vintage Instance features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be vintage cases. For this brand design I strove to come up with a logo that possessed a fluid old style feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Winter Park, style include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects considering that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental care logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout created for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated a sense of serenity and class for their new hair salon. I created a design that did not go the obvious course of making merely a stylized orchid but instead crafted a business logo which suggested a flower in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is generally the incorrect course and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they really wanted to transmit to their customers.

Arabian steed logo style created for a horse ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype concept styled to epitomize the unique physical traits of the Arabian breed of equines. With an unique head shape and high tail carriage, the Arabian is one of the very most easily recognizable horse lineages in the entire world.

Las Cafe logo style a small restaurant, style contains a modified script font which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout includes a customized manuscript font style which hovers above a team of luxuriant lines and also dots.

Logo style for a software application designer the design functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in many cases the substance behind a company logo is just as important as how it serves the enterprise it stands for.

Advance logo layout produced for a Winter Park interior developer, style function a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Winter Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site inspections, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have actually been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Winter Park logo design assignment was undertaken for a leadership expert that assists business professionals to become more successful at overseeing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their used products to other sports enthusiasts. I tailored their Winter Park logo dsign using an image that garners the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really created for an Winter Park area farm it was actually devised for a products broker, and this creative logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate an identity that projects self-confidence, financial success, and prosperity.
Logo design made for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to design a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.