Wright Logo Design

Each and every new Wright business knows they need a logo, but few entrepreneurs thoroughly realize the pivotal role their logo design can take in their success, or precisely why one business logo functions far better than another. A business logo has an immediate and lasting effect on the success of a company, choose the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Wright companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike created for a Wright coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an older part of the town and wanted to project a nostalgic vibe without coming across as uninteresting or low energy. I achieved each of the jobs by developing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and germs developed for Wright medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and consequences of diseases, mainly the branch of healthcare that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and more unforgettable.

logo style with a leaping environment-friendly frog created for a family fun facility in Wright.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for Wright travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but instead convey emotional journeys through the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Wright logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Wright logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get objective point of views on the benefit of a concept. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo design realize how essential a logo is for their company so they are way more vested in the result. Every logo design project has it’s allotment of challenges, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Wright book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most vital part of a published book because it is usually the first thing a person views in the bookstore. Concerning a publisher, it’s the optimal opportunity that they will likely ever have to publicize their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was certainly a victory.

 Wright logo layout used for advertising as well as a label layout for Vintage Instance includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be much older cases. For this brand concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Wright, design consist of an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs considering that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo design created for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a feeling of contentment and elegance for their new hair salon. I came up with a design that didn’t go the obvious route of making merely a stylized orchid but rather crafted a logo which implied a flower in the pattern of a swirl blended into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they really wanted to forecast to their patrons.

Arabian steed logo design created for a steed ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo concept tailored to epitomize the unique physical traits of the Arabian type of equines. With a distinctive head shape and higher tail posture, the Arabian is one of the very most quite easily recognizable equine types in the entire world.

Las Cafe logo style a small dining establishment, design includes a modified script font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout includes a changed script font which floats above a group of elaborate lines and dots.

Logo style for a software program programmer the design functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the symbolism behind a logo is equally as important as how it brands the organization it stands for.

Advance logo design produced for a Wright indoor designer, layout feature a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wright interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wright logo design job was performed for a management advisor that enables business professionals to develop into more efficient at supervising people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell their used goods to other sports enthusiasts. I created their Wright logo design dsign along with an illustration that garners the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an Wright area farm it was actually devised for a commodities broker, and this particular company logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a graphic that projects confidence, financial success, and luxury.
Logo design developed for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to develop a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.