Flowing Wells Logo Design

Virtually every new Flowing Wells company realizes that they need a logo, however few entrepreneurs fully grasp the pivotal role their logo can take in their success, or the reason that one business logo functions better than another. A business logo has an instant and sustaining influence on the financial success of a business, pick the correct one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Flowing Wells businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bicycle produced for a Flowing Wells coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an old part of the city and hoped to visualize an old-fashioned vibe without appearing as monotonous or low energy. I fulfilled both tasks by means of designing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and germs made for Flowing Wells medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and consequences of diseases, mainly the field of healthcare that works with the clinical examination of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and much more unforgettable.

logo layout with a jumping green frog made for a family fun facility in Flowing Wells.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and also a tree - made for Flowing Wells traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional experiences by means of the photos they capture. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Flowing Wells logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Flowing Wells logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family as well as with individuals that they don’t even know so as to get impartial point of views on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their business logo understand how essential a logo is for their business so they are way more vested in the result. Every logo job has it’s share of obstacles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Flowing Wells publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most critical part of a published book because it is often the first thing a person views in the book store. For a publishing company, it’s the absolute best opportunity that they will likely ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was surely a winner.

 Flowing Wells logo design utilized for advertising and a tag design for Vintage Instance includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be vintage cases. For this logo concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Flowing Wells, design consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects because it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the chance to be comprehended.

Logo layout created for a hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed an atmosphere of contentment and connection for their new hair salon. I created a concept which didn’t go the obvious course of designing merely a stylized orchid but alternatively crafted a business logo which implied a flower in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is frequently the wrong route and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo layout developed for a horse ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo concept styled to manifest the unique physical traits of the Arabian kind of equines. By having an unique head shape and higher tail posture, the Arabian is one of the most immediately recognizable equine lineages in the entire world.

Las Cafe logo layout a tiny dining establishment, design contains a customized manuscript font which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout contains a customized manuscript typeface which hovers over a group of ornate lines and dots.

Logo layout for a software developer the style features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the substance behind a logo design is equally as important as how it serves the enterprise it represents.

Progress logo style developed for a Flowing Wells indoor developer, design feature a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Flowing Wells interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Flowing Wells logo design job was undertaken for a management expert that enables business leaders to become more efficient at supervising people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to market their used products to other sports enthusiasts. I tailored their Flowing Wells logo dsign using a graphic that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really developed for an Flowing Wells area farm it was actually created for a products broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop an identity that projects self-confidence, financial success, and wealth.
Logo designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.