Athens Logo Design

Every new Athens venture understands that they are in need of a logo, however few new business owners thoroughly grasp the vital role their organization logo will take in their becoming successful, or precisely why one logo design performs far better than another. A business logo has an instant and lasting influence on the success of a company, choose the correct one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Athens companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo must be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle produced for a Athens coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an old part of town and really wanted to visualize a vintage feel without coming across as boring or low energy. I achieved each of the jobs via developing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscope slide as well as germs made for Athens clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, especially the branch of healthcare which deals with the laboratory examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and a lot more memorable.

logo design with a jumping green frog created for a household fun center in Athens.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - made for Athens travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot locations or things but instead project emotional journeys through the photos they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Athens logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Athens logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get neutral point of views on the benefit of a concept. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo comprehend how important a logo is for their business so they are way more invested in the final result. Every logo design job possesses it’s share of difficulties, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Athens book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most important part of a published book given that it is ordinarily the first thing a person views in the book shop. Concerning a publishing company, it’s the optimal opportunity they will likely ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many occurrences 1 of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was definitely a success.

 Athens logo layout used for marketing and also a tag layout for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which appeared to be antique cases. For this custom logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could be utilized for everything from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Athens, layout include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design projects because it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo features 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be comprehended.

Logo style developed for a hair style workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a feeling of ease and connection for their new hair salon. I came up with a design which did not go the obvious route of making merely a stylized orchid but alternatively created a logo which suggested an orchid in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in designing a business logo is generally the wrong path and in this case, the design ended up not being about the flower but alternately laid the focus on the feeling that they really wanted to forecast to their customers.

Arabian steed logo style developed for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo design fashioned to embody the unique physical traits of the Arabian breed of horses. With an identifiable head shape and very high tail carriage, the Arabian is one of the very most immediately identifiable horse lineages in the whole world.

Las Coffee shop logo layout a little restaurant, design consists of a changed manuscript typeface which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design includes a modified manuscript font which floats over a team of elaborate lines and also dots.

Logo layout for a software program designer the layout functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the organization it represents.

Evolve logo layout developed for a Athens indoor designer, design attribute a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Athens interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have been modified to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Athens logo design job was carried out for a leadership expert that enables business leaders to become more successful at handling people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell their previously owned equipment to other sports enthusiasts. I created their Athens logo dsign with a graphic that garners the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Athens area farm it was actually devised for a commodities broker, and this particular business logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a graphic that projected confidence, financial success, and wealth.
Logo design created for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to design a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.