Athens, Georgia Logo Design

Each and every new Athens organization realizes that they require a logo, however few entrepreneurs fully understand the crucial role their organization logo can perform in their financial success, or why one business logo performs more effectively than another. A logo has an immediate and long term influence on the financial success of a company, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Athens, Georgia companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo should be timeless and should feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Athens, Georgia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older section of the community and hoped to project a vintage feel without appearing as boring or low energy. I fulfilled both of these jobs by means of creating a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also germs developed for Athens, Georgia medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and effects of diseases, mainly the field of medicine which deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and more unforgettable.

logo design with a jumping environment-friendly frog created for a family fun facility in Athens, Georgia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - created for Athens, Georgia traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but rather reveal emotional experiences by means of the pictures they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Athens logo design but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Athens logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family as well as with other people that they don’t even know so as to get neutral judgements on the worthiness of a concept. Fortunately, he talked about it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo realize how essential a logo design is for their company so they are way more vested in the result. Every logo design job possesses it’s allotment of difficulties, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Athens, Georgia book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most vital part of a printed book considering that it is in most cases the initial thing a person sees in the book shop. Regarding a publisher, it’s the most ideal opportunity they will ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to confering a feeling of air travel and it was surely a victory.

 Athens logo style made use of for advertising and a tag design for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be older cases. For this brand design I tried to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Athens, Georgia, layout consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo projects due to the fact that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the very same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design includes 4 personalities staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo layout created for a hair design workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that conveyed a feeling of relaxation and elegance for their new hair studio. I came up with a design that did not go the obvious route of making just a stylized orchid but instead designed a logo design that implied a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they wanted to forecast to their patrons.

Arabian horse logo design produced for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo concept styled to symbolize the unique physical traits of the Arabian breed of equines. By having a different head form and high tail posture, the Arabian is one of the most immediately recognizable horse breeds in the whole world.

Las Cafe logo design a small dining establishment, style includes a customized manuscript font style which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout consists of a customized script typeface which hovers above a team of elaborate lines and also dots.

Logo style for a software programmer the design functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the substance behind a logo design is equally as important as how it serves the business it stands for.

Progress logo style produced for a Athens, Georgia indoor designer, style function a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Athens, Georgia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Athens, Georgia logo design project was carried out for a leadership expert that enables business professionals to become more efficient at overseeing people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their used products to other sports enthusiasts. I created their Athens logo design dsign utilizing an illustration that garners the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually composed for an Athens, Georgia area farm it was really created for a products broker, and this particular trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a graphic that projected self-confidence, financial success, and luxury.

 Athens Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for outwardly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the 1st go.

Logo created for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to produce a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.