Brunswick Logo Design

Virtually every new Brunswick company knows they require a logo, yet few new business owners thoroughly realize the pivotal role their company logo can make in their success, or exactly why one logo works more effectively than another. A business logo has an instant and sustaining impact on the prosperity of a company, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Brunswick companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand deliberation, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle produced for a Brunswick coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an old part of the city and wanted to visualize an old-fashioned vibe without coming across as boring or low energy. I achieved both jobs by developing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and bacteria created for Brunswick clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and outcomes of diseases, especially the field of medicine that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and much more unforgettable.

logo design with a leaping eco-friendly frog designed for a family fun center in Brunswick.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, as well as a tree - developed for Brunswick travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather communicate emotional experiences by means of the pictures they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Brunswick logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Brunswick logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get unbiased point of views on the benefit of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their logo design realize how vital a logo design is for their organization so they are way more invested in the result. Every logo job has it’s portion of difficulties, but the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Brunswick publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it is the most important part of a printed book given that it is usually the first thing a person sees in the book shop. With respect to a publisher, it’s the optimal opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences one of the items people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was undoubtedly a success.

 Brunswick logo style used for advertising and marketing and a label style for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be older cases. For this logo design I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Brunswick, design consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs due to the fact that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the very same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize how people should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design produced for a hair style workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a sense of serenity and elegance for their new hair studio. I created a concept that did not go the obvious path of making merely a stylized orchid but alternatively designed a business logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is frequently the wrong route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they really wanted to project to their patrons.

Arabian steed logo style developed for a steed ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo design tailored to illustrate the unique physical traits of the Arabian pedigree of equines. With an identifiable head shape and very high tail posture, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Cafe logo design a tiny restaurant, layout contains a modified script font which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design includes a modified script font which hovers over a team of elaborate lines and also dots.

Logo design for a software programmer the layout functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the significance behind a company logo is equally as important as how it serves the organization it stands for.

Develop logo design produced for a Brunswick interior developer, design attribute a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brunswick interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Brunswick logo design assignment was done for a leadership coach that assists business leaders to develop into more efficient at overseeing people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to market their used products to other sports enthusiasts. I designed their Brunswick business logo dsign using a graphic that garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really designed for an Brunswick regional farm it was really devised for an investments broker, and this company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projected assurance, financial success, and prosperity.
Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to design a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.