Candler-McAfee Logo Design

Each and every new Candler-McAfee business realizes that they require a logo, yet few entrepreneurs fully realize the vital role their logo design can make in their success, or the reason that one logo functions better than another. A logo design has an immediate and sustaining influence on the financial success of a business, go with the right one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Candler-McAfee companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand contemplation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike produced for a Candler-McAfee coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old part of the town and really wanted to visualize an old-fashioned tone without coming across as uninteresting or low energy. I achieved both tasks by means of creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and bacteria made for Candler-McAfee clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, especially the branch of medicine that deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and more unforgettable.

logo layout with a leaping green frog designed for a household fun facility in Candler-McAfee.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Candler-McAfee traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Candler-McAfee logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Candler-McAfee logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get unbiased point of views on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo realize how crucial a logo design is for their organization so they are way more invested in the end result. Every logo design project possesses it’s share of challenges, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Candler-McAfee publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most crucial part of a published book given that it is often the first thing a person views in the bookstore. Concerning a publisher, it’s the best opportunity they will ever get to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many instances one of the traits people usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was certainly a victory.

 Candler-McAfee logo design used for advertising as well as a tag layout for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be vintage cases. For this business logo concept I sought to come up with a logo that offered a fluid old style feel to it and could be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Candler-McAfee, style include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo projects because it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo features 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo style created for a hair layout studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a sense of calmness and elegance for their new hair salon. I came up with a concept that didn’t go the obvious path of creating just a stylized orchid but alternatively delivered a business logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they wanted to project to their customers.

Arabian horse logo layout created for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo concept customized to epitomize the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and very high tail carriage, the Arabian is one of the most easily recognizable horse lineages in the world.

Las Coffee shop logo design a little restaurant, design contains a customized script font style which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style includes a customized script typeface which hovers above a team of elaborate lines and also dots.

Logo design for a software program developer the style features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the meaning supporting a company logo is just as important as how it serves the company it represents.

Evolve logo style produced for a Candler-McAfee indoor developer, layout feature a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Candler-McAfee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have actually been changed to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Candler-McAfee logo design job was undertaken for a leadership advisor that assists business professionals to develop into more successful at supervising people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell their secondhand items to other sports enthusiasts. I tailored their Candler-McAfee logo dsign using an illustration which captures the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Candler-McAfee regional farm it was actually developed for an investments broker, and this particular logo design was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce an identity that projects self-confidence, success, and prosperity.
Logo design created for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to design a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.