Acute Care 360 ImageCo, Candler-McAfee, Georgia, GA,

ImageCo, Candler-McAfee, Georgia, GA,

Evolv Design logo designed by ImageCo, Candler-McAfee, Georgia, GA,

Red Panda Publishers logo designed by ImageCo, Candler-McAfee, Georgia, GA,

Candler-McAfee, Georgia, GA,

ImageCo, Candler-McAfee, Georgia, GA,

ImageCo, Candler-McAfee, Georgia, GA,
Mid Valley Pathology logo designed by ImageCo, Candler-McAfee, Georgia, GA,

FSA OK logo designed by ImageCo, Candler-McAfee, Georgia, GA,

Emerald Heights logo designed by ImageCo, Candler-McAfee, Georgia, GA,

Club Sapphire logo designed by ImageCo, Candler-McAfee, Georgia, GA,

Downtown Dogs logo designed by ImageCo, Candler-McAfee, Georgia, GA,

WSBA logo designed by ImageCo, Candler-McAfee, Georgia, GA,

Ferry Street Coffee Company logo designed by ImageCo, Candler-McAfee, Georgia, GA,

Stoney Forensic logo designed by ImageCo, Candler-McAfee, Georgia, GA,

Smart kernels logo designed by ImageCo, Candler-McAfee, Georgia, GA,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a business logo that is both memorable and tells the story about who you are or what you do is a monumental endeavor. The challenge is to make a design concept that is simplistic enough to be comprehended at a glimpse and conveys enough information that it can express who you are. But no logo design can totally tell your story or explain your organization, and moving down that path frequently makes for a brand identity design that does neither. Although, in experienced hands, it is possible to strike a balance between the two and design a brand identity that both informs and emotes and hitting that sweet spot is what your business should hope for from their brand identity designer.

ImageCo is one person, Tim Garner, I am an independent branding specialist. For over two decades I ‘ve been creating unforgettable logos and brand identity designs which tell stories and resonate with customers. But don’t take my word for it, just check out my logo portfolio and discover for yourself. I don’t claim that I’m the greatest brand identity designer in the world, but, I do know what I am actually doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such emphasis by people operating in the branding sector, that a person ought to question why so many people in branding companies dislike logos as much as they seem to. It is quite true that your logo is not your business’s brand, however what does that make a business that has no logo? One thing is certain, it ensures that a brand with no logo will be faceless and easily forgotten.

Without a logo, a company’s brand is simply nothing more than a fading memory because consumers would have nothing to anchor their experiences too.

Some compare a business’s logo to a smile or a handshake which is slightly accurate, however it’s actually much more than that. A logo is a brand’s anchor and it also functions as the cornerstone of a company’s brand. A logo functions as an anchor due to the fact that the entire brand experience is secured to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will serve as the guiding reference point for every building block that comes after it. A logo serves in the same way, it is a foundational building block that supports the organization it represents, and it also serves as a reference point that helps guide a brand as it develops.

ImageCo is a visual branding agency and our objective is to assist our customers lay that cornerstone as well as set that anchor. We help companies look well established, more polished, and more experienced. This ensures that our clients will always be taken seriously, and are not only worthy of a seat at the table, but look like they ought to be seated at the head of that table.

Candler-McAfee LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners establish notable brand identities. We’ve done brand identity design work for farmers, colleges, diamond miners, party planners, coffee roasters, retail stores, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be used as an electrical sign. As a result of our sign first approach our logo designs can, and have been used in everything from fashion labels to billboards. Our sign first method ensures that our logo designs are equally effective whether they are used in TV commercials or website apps, they are consistently identifiable, comprehended, and remembered irrespective of size or use.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design companies that you probably have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to do, we perform in-house. Regardless of the kind of design project we accept, logo, website design, trade show display, or commercial sign, we do not, and never will contract out our client’s projects to agencies located outside the United States. When you contact us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and dictates the conditions of how you and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Every new Candler-McAfee company realizes that they probably need a logo, however few start ups thoroughly grasp the crucial role their logo will perform in their financial success, or precisely why one business logo works more effectively than another. A company logo has an instant and lasting influence on the financial success of a company, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Candler-McAfee companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a glance.
  2. Scalability: from label to retail signs a scalable logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a logo design should be lasting and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is a verb and a noun, it’s an identifying mark and also the process of denoting something to make sure that it can be distinguished, its foundation originates from the brand branded onto livestock. These days a brand indicates pretty much anything with an objective, regardless of whether it be earnings or government agencies, a brand is an intrinsic aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are each from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target audience, it’s objective is to produce an image that the audience will identify with.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody says the brand names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the history of many branding companies you’ll discover that they are often re-branded marketing and advertising firms. When somebody states they are in advertising the majority of people will likely have an idea about what they do. However when somebody says “I’m in branding”… it just sounds much more attractive, probably it’s since most people do not recognize what it means to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is an inclusive term that explains the visual elements of a product or company that influence understandings. This mainly consists of the name, the logo design, the packaging, the colors utilized but can also consist of sound, lights, texture, signs, actually anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design which helps form the perception of a company, a product or a business. Brand identity designers create logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, as well as brochures. Some visual designers also develop sites and software interfaces. The vital duty of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of affecting actions, end results and also understandings.

Featured signs/logos

Retro logo design of a bicycle developed for a Candler-McAfee coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an old section of the town and wanted to visualize a nostalgic atmosphere without appearing as uninteresting or low energy. I fulfilled each of the tasks by means of creating a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide and also bacteria developed for Candler-McAfee clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, especially the field of healthcare that works with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and even more unforgettable.

logo style with a jumping green frog developed for a family members enjoyable center in Candler-McAfee.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - made for Candler-McAfee traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the images they capture. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Candler-McAfee logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Candler-McAfee logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced point of views on the merit of a design. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo comprehend how important a logo is for their company so they are much more vested in the end result. Every logo project has it’s allotment of obstacles, however the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Candler-McAfee book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most necessary part of a published book since it is usually the very first thing a person sees in the bookstore. For a publishing company, it’s the optimal opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances one of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of flight and it was certainly a success.

 Candler-McAfee logo design made use of for advertising and also a tag style for Vintage Situation features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be much older cases. For this logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Candler-McAfee, style consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design features 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo design created for a Candler-McAfee hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related an atmosphere of calmness and connection for their new hair studio. I created a concept that did not go the obvious course of designing just a stylized orchid but rather designed a business logo that implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they really wanted to project to their customers.

Arabian horse logo design produced for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo concept styled to display the unique physical traits of the Arabian breed of horses. With a different head form and high tail posture, the Arabian is one of the highly easily identifiable horse types in the world.

Las Cafe, A Candler-McAfee Coffee shop logo design a tiny restaurant, design contains a modified script font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style includes a modified manuscript font style which hovers above a team of luxuriant lines and dots.

Logo layout for a software application developer the layout features as well as iconic Candler-McAfee element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the substance behind a logo design is just as important as how it brands the business it stands for.

Develop logo style created for a Candler-McAfeeindoor developer, design function a series of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Candler-McAfee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Candler-McAfee, the characters for letter V as well as A in center of words advanced have actually been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Candler-McAfee logo design project was carried out for a management consultant that aids business leaders to develop into more successful at handling people, expectations, and productivity.

A Candler-McAfee business logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned products to other sports enthusiasts.

I designed their Candler-McAfee business logo design along with a graphic which seizes the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Candler-McAfee company logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an Candler-McAfee regional farm it was in reality developed for an investments broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a brand mark that projects confidence, effectiveness, and wealth.

 Candler-McAfee Logo design for a nonprofit, Turning Point Solutions - the logo design feature for ostensibly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Thankfully, in this particular case, I hit a bullseye with the first try.

Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a popular Candler-McAfee sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to create a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.