Columbus Logo Design

Each and every new Columbus company realizes that they are in need of a logo, but few new business owners fully comprehend the key role their business logo can make in their success, or exactly why one logo design functions far better than another. A business logo has an immediate and lasting effect on the prosperity of a company, go with the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Columbus businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle created for a Columbus coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older part of the area and really wanted to visualize an old-fashioned atmosphere without coming across as monotonous or low energy. I accomplished each of the jobs via designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and also bacteria created for Columbus medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, especially the branch of healthcare that deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more meaningful.

logo style with a leaping eco-friendly frog designed for a family members enjoyable center in Columbus.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Columbus traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the pictures they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Columbus logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Columbus logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular kind of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and family members as well as with other people that they don’t even know so as to get impartial assessments on the merit of a design concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo realize how crucial a logo is for their company so they are way more vested in the end result. Every logo project possesses it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Columbus book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most essential part of a published book given that it is often the very first thing a person sees in the book shop. For a publisher, it’s the opportunity they will likely ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences 1 of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was definitely a winner.

 Columbus logo style made use of for advertising and marketing as well as a tag design for Vintage Situation includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be much older cases. For this custom logo concept I tried to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a website to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Columbus, layout include an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs due to the fact that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 personalities surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be understood.

Logo style developed for a hair style studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a sense of ease and elegance for their new hair studio. I created a concept that did not go the obvious route of creating simply a stylized orchid but rather delivered a logo design which suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is frequently the wrong path and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they wanted to project to their patrons.

Arabian horse logo style produced for an equine cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype concept customized to manifest the unique physical traits of the Arabian pedigree of horses. By having a different head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse breeds in the entire world.

Las Cafe logo design a small dining establishment, design includes a modified manuscript font style which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design contains a changed script typeface which hovers above a group of ornate lines as well as dots.

Logo design for a software program developer the design features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in many cases the symbolism behind a logo is equally as important as how it brands the company it represents.

Progress logo layout created for a Columbus indoor designer, design attribute a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbus interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Columbus logo design project was done for a leadership specialist that aids business leaders to become more successful at managing people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to market their previously owned items to other sports enthusiasts. I created their Columbus business logo dsign using an image which garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an Columbus area farm it was really designed for a products broker, and this particular logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a image that projects trust, financial success, and luxury.
Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.