Columbus, Georgia Logo Design

Virtually every new Columbus business knows they need a logo, however few entrepreneurs fully recognize the essential role their company logo will play in their becoming successful, or precisely why one business logo functions more effectively than another. A logo design has an immediate and long term effect on the prosperity of a company, select the right one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Columbus, Georgia companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable business logo will be legible and just as emotive at any dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be lasting and should feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bicycle produced for a Columbus, Georgia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old part of the area and wished to project a vintage feel without coming across as boring or low energy. I achieved each of the jobs by creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs created for Columbus, Georgia clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the field of healthcare that deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and much more unforgettable.

logo style with a jumping eco-friendly frog developed for a household fun center in Columbus, Georgia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and also a tree - made for Columbus, Georgia travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the photos they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Columbus logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Columbus logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family as well as with people that they don’t even know so as to get objective opinions on the merit of a concept. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world because the people that are inclined to hire a professional to create their business logo comprehend how vital a logo is for their company so they are way more invested in the result. Every logo job has it’s share of hurdles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Columbus, Georgia publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most important part of a published book because it is in most cases the primary thing a person views in the book store. For a publisher, it’s the absolute best opportunity that they will ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was certainly a winner.

 Columbus logo layout utilized for advertising as well as a label style for Vintage Instance includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be older cases. For this custom logo design I strove to come up with a logo that had a fluid retro feel to it and could easily be used for every thing from a website to a label on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Columbus, Georgia, style include an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design projects due to the fact that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo features 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo design produced for a hair design studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a spirit of peace and elegance for their new hair salon. I created a design that didn’t go the obvious direction of making just a stylized orchid but alternatively created a business logo which suggested a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they wanted to forecast to their clients.

Arabian equine logo design created for a steed cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand design styled to manifest the unique physical traits of the Arabian pedigree of horses. With an identifiable head form and very high tail posture, the Arabian is one of the most easily identifiable horse breeds in the entire world.

Las Coffee shop logo layout a little restaurant, layout includes a customized script font style which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout consists of a changed manuscript font style which floats above a group of luxuriant lines and also dots.

Logo style for a software program designer the design features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it brands the organization it represents.

Progress logo design produced for a Columbus, Georgia interior developer, design function a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbus, Georgia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Columbus, Georgia logo design job was performed for a management coach that helps business professionals to develop into more effective at handling people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned products to other sports enthusiasts. I created their Columbus logo design dsign along with a graphic which garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Columbus, Georgia area farm it was actually created for a products broker, and this business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projected self-assurance, success, and wealth.

 Columbus Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for ostensibly facing arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Thankfully, in this particular instance, I hit a bullseye with the 1st shot.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to produce a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.