Decatur Logo Design

Each and every new Decatur business understands that they are in need of a logo, yet few new business owners thoroughly realize the pivotal role their logo design can play in their becoming successful, or why one logo performs more effectively than another. A company logo has a critical and lasting impact on the success of a company, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Decatur businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike produced for a Decatur coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an older section of the town and really wanted to cast an old-fashioned tone without appearing as boring or low energy. I accomplished both of these tasks via creating a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and germs created for Decatur medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and much more memorable.

logo layout with a leaping green frog designed for a household enjoyable facility in Decatur.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - developed for Decatur travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but instead convey emotional experiences through the pictures they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Decatur logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Decatur logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family as well as with other people that they don’t even know so as to get honest opinions on the value of a design. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that tend to hire a professional to create their business logo recognize how vital a logo design is for their company so they are much more vested in the outcome. Every logo design project has it’s allotment of hurdles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Decatur book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most important part of a published book since it is often the very first thing a person views in the book shop. With respect to a publisher, it’s the absolute best opportunity they will ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances 1 of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was surely a victory.

 Decatur logo style utilized for advertising as well as a label design for Vintage Situation features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be vintage cases. For this business logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Decatur, design consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design projects due to the fact that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 personalities surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo design developed for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed a sense of ease and connection for their new hair salon. I came up with a design that didn’t go the obvious path of making simply a stylized orchid but alternatively delivered a logo which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a business logo is in most cases the wrong course and in this case, the design ended up not being about the flower but instead put the attention on the perception that they really wanted to project to their customers.

Arabian equine logo style developed for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo design customized to manifest the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the very most quite easily identifiable equine lineages in the world.

Las Cafe logo design a little dining establishment, layout contains a customized manuscript font style which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design includes a customized manuscript font style which floats over a team of luxuriant lines and dots.

Logo layout for a software developer the style features and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the meaning behind a company logo is equally as important as how it brands the company it stands for.

Progress logo layout created for a Decatur indoor developer, layout feature a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Decatur interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Decatur logo design project was performed for a management specialist that aids business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their pre-owned equipment to other sports enthusiasts. I tailored their Decatur logo design dsign with a graphic which seizes the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an Decatur regional farm it was in reality created for a products broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projects esteem, success, and luxury.
Logo made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.