Duluth Logo Design

Every new Duluth business knows they are in need of a logo, yet few entrepreneurs fully recognize the key role their organization logo can play in their success, or the reason that one logo design works more effectively than another. A business logo has a critical and long-term effect on the growth of a business, pick the right one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Duluth companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle produced for a Duluth coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older section of the community and really wanted to cast an old-fashioned tone without appearing as monotonous or low energy. I accomplished both jobs by developing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscope slide and bacteria developed for Duluth clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and consequences of diseases, especially the field of healthcare that works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo design with a jumping environment-friendly frog developed for a family fun facility in Duluth.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and a tree - designed for Duluth traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers don’t capture locations or things but instead communicate emotional experiences through the images they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is representative of almost all good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Duluth logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Duluth logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get impartial opinions on the value of a design. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo design realize how important a logo design is for their business so they are way more vested in the end result. Every logo design job possesses it’s allotment of hurdles, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Duluth book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most critical part of a published book due to the fact that it is in most cases the primary thing a person sees in the book shop. For a publisher, it’s the optimal opportunity they will likely ever get to promote their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances 1 of the things people often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was surely a victory.

 Duluth logo layout used for advertising and marketing and a tag layout for Vintage Situation includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be antique cases. For this brand concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Duluth, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo jobs considering that it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo design created for a hair layout studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a sense of ease and connection for their new hair salon. I came up with a design which did not go the obvious route of making just a stylized orchid but alternatively crafted a logo design which suggested a flower in the pattern of a swirl blended into the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is generally the wrong path and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they really wanted to project to their clients.

Arabian equine logo design created for an equine cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design fashioned to manifest the unique physical traits of the Arabian breed of equines. With an unique head shape and high tail carriage, the Arabian is one of the highly easily recognizable equine breeds in the whole world.

Las Cafe logo style a small dining establishment, layout includes a changed manuscript font style which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a customized manuscript font style which hovers over a group of luxuriant lines and also dots.

Logo layout for a software application developer the layout features as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the substance behind a logo design is just as important as how it serves the company it stands for.

Evolve logo layout developed for a Duluth interior designer, design feature a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Duluth interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Duluth logo design assignment was undertaken for a management consultant that helps business professionals to become more effective at overseeing people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand products to other sports enthusiasts. I designed their Duluth logo dsign with an image which garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually composed for an Duluth regional farm it was really devised for an investments broker, and this particular business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a graphic that projects confidence, effectiveness, and opulence.
Logo made for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the proprietor to create a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.