Gainesville Logo Design

Virtually every new Gainesville business realizes that they are in need of a logo, however few new business owners fully comprehend the crucial role their logo design will make in their financial success, or exactly why one logo design performs better than another. A business logo has a critical and long-term influence on the financial success of a business, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Gainesville companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike created for a Gainesville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an older part of town and wished to visualize a vintage feel without appearing as monotonous or low energy. I achieved both of these tasks via creating a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and bacteria designed for Gainesville medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, mainly the field of healthcare that deals with the laboratory examination of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog developed for a family fun center in Gainesville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, and also a tree - made for Gainesville traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot places or things but instead reveal emotional journeys through the photos they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Gainesville logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Gainesville logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get honest opinions on the value of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo realize how important a logo is for their company so they are way more vested in the outcome. Every logo design project has it’s allotment of hurdles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Gainesville publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most essential part of a published book given that it is ordinarily the first thing a person sees in the book shop. For a publishing company, it’s the most ideal opportunity they will likely ever get to publicize their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of flight and it was surely a success.

 Gainesville logo style made use of for advertising and a tag design for Vintage Situation features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be antique cases. For this logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Gainesville, layout include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects due to the fact that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo includes 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be understood.

Logo style developed for a hair style workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a feeling of relaxation and connection for their new hair salon. I came up with a design that didn’t go the obvious course of crafting merely a stylized orchid but rather designed a company logo that suggested a flower in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately placed the attention on the perception that they wanted to project to their clients.

Arabian horse logo style created for a steed ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo design fashioned to display the unique physical traits of the Arabian kind of equines. With a different head form and high tail posture, the Arabian is one of the very most easily recognizable horse lineages in the entire world.

Las Cafe logo design a little restaurant, layout contains a customized script font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design includes a customized manuscript font which hovers over a team of luxuriant lines as well as dots.

Logo style for a software application programmer the layout attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the substance behind a logo is equally as important as how it brands the company it stands for.

Progress logo style produced for a Gainesville interior developer, design feature a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gainesville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gainesville logo design assignment was completed for a leadership coach that enables business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand goods to other sports enthusiasts. I designed their Gainesville logo dsign along with an image that grabs the interest of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Gainesville regional farm it was in reality developed for a commodities broker, and this brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a graphic that projected trust, success, and affluence.
Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to design a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.