Gainesville, Georgia Logo Design

Virtually every new Gainesville business understands that they are in need of a logo, yet few entrepreneurs thoroughly realize the essential role their organization logo can play in their financial success, or why one logo design performs better than another. A company logo has an instant and long term effect on the growth of a company, pick the right one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Gainesville, Georgia companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Gainesville, Georgia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older section of town and wished to cast a nostalgic feel without coming across as boring or low energy. I accomplished each of the jobs by designing a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide as well as bacteria made for Gainesville, Georgia clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and consequences of diseases, especially the field of medicine that works with the clinical examination of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and even more unforgettable.

logo layout with a jumping environment-friendly frog designed for a family members fun facility in Gainesville, Georgia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and a tree - made for Gainesville, Georgia traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys through the photos they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Gainesville logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Gainesville logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased viewpoints on the merit of a design. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo design recognize how crucial a logo design is for their company so they are much more vested in the final result. Every logo job possesses it’s allotment of obstacles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Gainesville, Georgia book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most critical part of a published book due to the fact that it is often the very first thing a person views in the book store. With regard to a publishing company, it’s the best opportunity they will ever get to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances one of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a winner.

 Gainesville logo design utilized for advertising and marketing and also a label design for Vintage Case includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be antique cases. For this brand design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be used for every thing from a web page to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Gainesville, Georgia, layout consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects due to the fact that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really really love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo features 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo design developed for a hair style studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried an atmosphere of calmness and class for their new hair salon. I created a concept which did not go the obvious route of designing simply a stylized orchid but rather created a logo design which implied a flower in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they wanted to project to their customers.

Arabian horse logo layout created for an equine ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo design tailored to epitomize the unique physical traits of the Arabian kind of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the very most easily recognizable equine lineages in the world.

Las Coffee shop logo layout a tiny dining establishment, design includes a changed manuscript font which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a changed manuscript font which hovers over a group of elaborate lines and dots.

Logo style for a software program developer the layout attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in many cases the substance supporting a company logo is equally as important as how it serves the company it represents.

Progress logo layout created for a Gainesville, Georgia interior designer, style attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gainesville, Georgia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gainesville, Georgia logo design job was completed for a management expert that aids business leaders to develop into more effective at handling people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their secondhand goods to other sports enthusiasts. I tailored their Gainesville logo design dsign using an image which grabs the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an Gainesville, Georgia area farm it was really created for a commodities broker, and this trademark was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a brand mark that projected self-assurance, success, and luxury.

 Gainesville Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for externally facing arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the first shot.

Logo design created for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to produce a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.