Johns Creek, Georgia Logo Design

Nearly every new Johns Creek business professional realizes that they are in need of a logo, however few entrepreneurs fully recognize the crucial role their organization’s logo will make in their success, or precisely why one logo functions better than another. A company logo has an immediate and sustaining impact on the success of a company, go with the correct one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Johns Creek, Georgia companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from labels to posters a scalable logo design will stay legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo should be lasting and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bicycle developed for a Johns Creek, Georgia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an old section of the area and wanted to project a vintage atmosphere without appearing as uninteresting or low energy. I achieved the two jobs via designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also germs developed for Johns Creek, Georgia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and consequences of diseases, especially the field of medicine which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and even more memorable.

logo design with a jumping green frog developed for a family members enjoyable center in Johns Creek, Georgia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, as well as a tree - developed for Johns Creek, Georgia traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional journeys through the images they capture. The thought behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Johns Creek logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Johns Creek logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unbiased opinions on the value of a concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo realize how essential a logo design is for their organization so they are way more invested in the outcome. Every logo project possesses it’s allotment of challenges, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Johns Creek, Georgia publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most essential part of a printed book given that it is ordinarily the first thing a person sees in the bookstore. With regard to a publisher, it’s the opportunity they will ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was certainly a success.

 Johns Creek logo layout used for advertising and a tag style for Vintage Situation features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be much older cases. For this business logo design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for everything from a website to a label on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Johns Creek, Georgia, design consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects because it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo layout developed for a hair design studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried an atmosphere of ease and class for their new hair salon. I came up with a design that did not go the obvious direction of crafting merely a stylized orchid but rather designed a company logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately placed the main focus on the emotion that they wanted to project to their clients.

Arabian horse logo layout created for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design customized to symbolize the unique physical traits of the Arabian breed of horses. With an unique head form and higher tail posture, the Arabian is one of the very most immediately identifiable horse breeds in the entire world.

Las Coffee shop logo layout a little restaurant, design consists of a changed manuscript font which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a modified script font which hovers above a group of luxuriant lines and also dots.

Logo style for a software program designer the design functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the substance supporting a logo is equally as important as how it brands the business it stands for.

Develop logo layout created for a Johns Creek, Georgia interior designer, design function a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Johns Creek, Georgia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Johns Creek, Georgia logo design project was carried out for a management advisor that enables business leaders to develop into more successful at handling people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their secondhand products to other sports enthusiasts. I created their Johns Creek business logo dsign with an illustration which garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually produced for an Johns Creek, Georgia area farm it was really developed for an investments broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projects self-confidence, effectiveness, and wealth.

 Johns Creek Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for ostensibly dealing with arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the very first try.

Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.