Lawrenceville Logo Design

Each and every new Lawrenceville venture realizes that they require a logo, yet few new business owners fully are aware of the key role their logo design can take in their financial success, or why one logo design functions far better than another. A business logo has a critical and lasting effect on the prosperity of a company, choose the right one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Lawrenceville companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle created for a Lawrenceville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an old section of town and wanted to project a nostalgic feel without coming across as stodgy or low energy. I fulfilled both tasks by means of developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide as well as bacteria developed for Lawrenceville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, mainly the branch of healthcare that deals with the clinical assessment of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and more unforgettable.

logo layout with a jumping green frog developed for a family enjoyable facility in Lawrenceville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - designed for Lawrenceville traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather project emotional experiences through the photos they capture. The thought behind this logo design was to use negative space to project more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lawrenceville logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Lawrenceville logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral viewpoints on the benefit of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo recognize how crucial a logo is for their organization so they are way more vested in the final result. Every logo design project possesses it’s allotment of hurdles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Lawrenceville book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most essential part of a printed book due to the fact that it is in most cases the very first thing a person views in the bookstore. With respect to a publisher, it’s the optimal opportunity they will ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was definitely a success.

 Lawrenceville logo layout utilized for marketing and a tag design for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that provided a fluid retro feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Lawrenceville, design include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects because it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo design created for a hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated a spirit of ease and connection for their new hair studio. I created a concept that did not go the obvious direction of making simply a stylized orchid but alternatively created a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they wanted to transmit to their customers.

Arabian steed logo layout produced for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo concept fashioned to embody the unique physical traits of the Arabian breed of horses. By having a different head form and high tail carriage, the Arabian is one of the very most immediately recognizable equine lineages in the whole world.

Las Cafe logo layout a small dining establishment, layout consists of a modified script font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style consists of a changed manuscript font which hovers above a group of elaborate lines and also dots.

Logo layout for a software program developer the style functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the significance behind a logo design is equally as important as how it brands the enterprise it represents.

Evolve logo layout developed for a Lawrenceville interior developer, design function a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lawrenceville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have actually been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lawrenceville logo design project was completed for a leadership coach that assists business leaders to become more successful at supervising people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell off their secondhand items to other sports enthusiasts. I designed their Lawrenceville logo dsign using an image that garners the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an Lawrenceville area farm it was really devised for a commodities broker, and this logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projects confidence, effectiveness, and prosperity.
Logo created for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to produce a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.