Macon, Georgia Logo Design

Every new Macon organization knows they need a logo, yet few entrepreneurs fully realize the pivotal role their company logo can make in their financial success, or exactly why one logo functions better than another. A logo has an instant and sustaining influence on the success of a company, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Macon, Georgia companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in merely a look.
  2. Scalability: from labels to billboards a scalable logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be timeless and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo style of a bike created for a Macon, Georgia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an older section of the area and wished to visualize an old-fashioned atmosphere without coming across as boring or low energy. I achieved each of the tasks by designing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also germs developed for Macon, Georgia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, especially the branch of healthcare that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and a lot more unforgettable.

logo layout with a jumping environment-friendly frog developed for a family members fun center in Macon, Georgia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - developed for Macon, Georgia travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences by means of the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Macon logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Macon logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get neutral judgements on the merit of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to design their logo design recognize how important a logo design is for their organization so they are much more vested in the outcome. Every logo project possesses it’s share of obstacles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Macon, Georgia book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most crucial part of a printed book considering that it is in most cases the primary thing a person sees in the book store. Concerning a publishing company, it’s the optimal opportunity they will ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances 1 of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was undoubtedly a success.

 Macon logo style utilized for advertising and also a label style for Vintage Instance features an old font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be antique cases. For this logo design I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Macon, Georgia, style consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design projects considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo style created for a hair design workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a sense of calmness and elegance for their new hair salon. I came up with a concept which didn’t go the obvious path of making simply a stylized orchid but alternatively delivered a business logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is usually the wrong course and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they really wanted to forecast to their clients.

Arabian equine logo layout developed for a steed cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo concept fashioned to epitomize the unique physical traits of the Arabian type of equines. With a different head form and higher tail posture, the Arabian is one of the highly quite easily identifiable horse types in the entire world.

Las Cafe logo design a tiny restaurant, style includes a changed script font style which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style consists of a customized manuscript font which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software program developer the style features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the meaning supporting a logo is equally as important as how it brands the business it represents.

Evolve logo style created for a Macon, Georgia interior designer, layout function a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Macon, Georgia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site examinations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Macon, Georgia logo design job was completed for a leadership advisor that assists business leaders to become more efficient at handling people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to market their used items to other sports enthusiasts. I designed their Macon logo design dsign with a graphic which seizes the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Macon, Georgia regional farm it was really designed for a products broker, and this logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce an identity that projected confidence, success, and opulence.

 Macon Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for outwardly facing arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this case, I struck a bullseye with the first try.

Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to create a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.