Marietta, Georgia Logo Design

Every new Marietta company realizes that they require a logo, yet few new business owners entirely recognize the vital role their organization’s logo will take in their becoming successful, or exactly why one logo functions more effectively than another. A company logo has a critical and lasting impact on the financial success of a company, pick the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Marietta, Georgia companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at any size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be lasting and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bicycle developed for a Marietta, Georgia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an old section of town and hoped to cast a nostalgic atmosphere without appearing as monotonous or low energy. I accomplished both of these tasks via developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also bacteria made for Marietta, Georgia medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, mainly the field of medicine that works with the clinical assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and a lot more memorable.

logo style with a jumping green frog made for a family enjoyable center in Marietta, Georgia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and a tree - designed for Marietta, Georgia travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the images they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Marietta logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Marietta logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific breed of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get honest assessments on the merit of a design. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world because the people that tend to hire a professional to design their business logo comprehend how crucial a logo is for their business so they are much more vested in the outcome. Every logo design project possesses it’s allotment of challenges, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Marietta, Georgia book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most necessary part of a published book since it is usually the first thing a person sees in the book store. With respect to a publishing company, it’s the opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases 1 of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was certainly a winner.

 Marietta logo style utilized for marketing as well as a label layout for Vintage Situation includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be antique cases. For this business logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Marietta, Georgia, layout include an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo jobs because it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo features 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be understood.

Logo design developed for a hair layout studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated a spirit of contentment and elegance for their new hair studio. I created a design that did not go the obvious path of making just a stylized orchid but rather created a logo that implied a flower in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo design is usually the wrong route and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they wanted to transmit to their clients.

Arabian horse logo style produced for a horse ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logo concept tailored to exemplify the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the highly immediately recognizable horse types in the world.

Las Coffee shop logo design a tiny restaurant, layout contains a customized script typeface which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style contains a changed manuscript font which floats over a group of luxuriant lines as well as dots.

Logo design for a software application designer the design functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism supporting a business logo is equally as important as how it brands the organization it stands for.

Evolve logo layout produced for a Marietta, Georgia indoor developer, layout feature a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Marietta, Georgia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, research, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Marietta, Georgia logo design job was completed for a management consultant that helps business professionals to become more effective at supervising people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned products to other sports enthusiasts. I created their Marietta logo design dsign utilizing an image which pulls in the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really developed for an Marietta, Georgia area farm it was actually created for an investments broker, and this business logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create an identity that projects trust, success, and affluence.

 Marietta Logo design for a nonprofit, Turning Factor Solutions - the logo design attribute for externally dealing with arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where the target is. Fortunately, in this particular instance, I nailed a bullseye with the very first go.

Logo design made for the use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.