McDonough Logo Design

Every new McDonough business realizes that they require a logo, but few entrepreneurs entirely are aware of the vital role their logo can perform in their success, or exactly why one business logo works more effectively than another. A logo has an instant and lasting effect on the success of a company, pick the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help McDonough businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike produced for a McDonough coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an old part of the community and wanted to project a nostalgic tone without appearing as monotonous or low energy. I accomplished the two jobs by means of developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide as well as bacteria developed for McDonough medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and consequences of diseases, especially the field of healthcare which works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and much more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family members enjoyable center in McDonough.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - developed for McDonough traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but rather project emotional journeys through the images they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  McDonough logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 McDonough logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a client I urge them to share it with friends and family as well as with folks that they don’t even know so as to get impartial viewpoints on the benefit of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to design their logo understand how essential a logo is for their organization so they are way more invested in the end result. Every logo design job possesses it’s portion of difficulties, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for McDonough publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most necessary part of a published book since it is often the very first thing a person views in the bookstore. With regard to a publishing company, it’s the most ideal opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many occurrences one of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was certainly a success.

 McDonough logo design used for advertising and marketing and also a tag style for Vintage Instance includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be older cases. For this custom logo design I attempted to come up with a logo that offered a fluid old style feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in McDonough, layout consist of an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design jobs because it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo features 4 characters startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo style developed for a hair layout studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which carried a feeling of simplicity and elegance for their new hair studio. I came up with a concept which did not go the obvious direction of crafting merely a stylized orchid but rather delivered a company logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but alternately placed the importance on the perception that they really wanted to project to their clients.

Arabian equine logo style developed for an equine cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept customized to symbolize the unique physical traits of the Arabian kind of equines. By having an unique head form and high tail carriage, the Arabian is one of the highly immediately identifiable equine breeds in the world.

Las Coffee shop logo layout a tiny restaurant, style consists of a customized script font which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design consists of a modified manuscript typeface which hovers above a group of elaborate lines and dots.

Logo style for a software program designer the design features and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the symbolism behind a business logo is equally as important as how it serves the organization it stands for.

Advance logo design created for a McDonough interior developer, style feature a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a McDonough interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular McDonough logo design project was undertaken for a leadership expert that enables business professionals to become more efficient at managing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used goods to other sports enthusiasts. I designed their McDonough logo design dsign utilizing an image that garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really composed for an McDonough area farm it was in reality developed for a commodities broker, and this particular logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a image that projects self-confidence, financial success, and prosperity.
Logo developed for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to create a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.