Newnan, Georgia Logo Design

Each and every new Newnan business professional realizes that they need a logo, however few entrepreneurs entirely comprehend the crucial role their organization’s logo will take in their becoming successful, or why one logo design works more effectively than another. A logo has a critical and long-term effect on the growth of a business, select the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Newnan, Georgia businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in just a look.
  2. Scalability: from labels to billboards a scalable business logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be enduring and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bike developed for a Newnan, Georgia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an older part of the community and hoped to impart an old-fashioned vibe without coming across as boring or low energy. I fulfilled each of the jobs by developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is an ageless business image.

medical logo design with a microscopic lense slide and also germs designed for Newnan, Georgia medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, mainly the branch of healthcare that deals with the laboratory examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and much more memorable.

logo style with a jumping environment-friendly frog made for a household fun center in Newnan, Georgia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Newnan, Georgia travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but instead project emotional experiences by means of the pictures they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Newnan logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Newnan logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get unbiased assessments on the value of a design. Fortunately, he shared it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to design their business logo recognize how vital a logo is for their organization so they are much more vested in the end result. Every logo project possesses it’s allotment of obstacles, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Newnan, Georgia publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most important part of a printed book because it is ordinarily the first thing a person sees in the book shop. With respect to a publisher, it’s the absolute best opportunity they will ever get to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases one of the items consumers tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was surely a winner.

 Newnan logo layout utilized for marketing and also a label layout for Vintage Instance features an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be older cases. For this logo design I sought to come up with a logo that possessed a fluid retro feel to it and could be utilized for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Newnan, Georgia, layout consist of an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style created for a hair layout studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which carried a spirit of simplicity and class for their new hair studio. I created a design that did not go the obvious course of creating simply a stylized orchid but rather created a company logo that suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is more often than not the incorrect course and in this case, the design ended up not being about the orchid but instead laid the focus on the feeling that they really wanted to project to their patrons.

Arabian horse logo design created for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype design tailored to embody the unique physical traits of the Arabian kind of equines. By having a different head form and higher tail carriage, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Cafe logo style a small restaurant, style includes a changed manuscript font style which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style includes a modified manuscript typeface which hovers above a team of ornate lines and dots.

Logo style for a software application programmer the design features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the meaning supporting a logo is just as important as how it brands the business it stands for.

Evolve logo layout developed for a Newnan, Georgia interior developer, style function a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newnan, Georgia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have actually been customized to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Newnan, Georgia logo design assignment was performed for a management guide that assists business leaders to develop into more successful at supervising people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their secondhand items to other sports enthusiasts. I tailored their Newnan logo dsign with a graphic which pulls in the interest of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually created for an Newnan, Georgia area farm it was actually created for an investments broker, and this logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a brand mark that projects confidence, effectiveness, and prosperity.

 Newnan Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for outwardly encountering arrow as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Luckily, in this particular case, I hit a bullseye with the very first try.

Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to produce a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.