North Atlanta Logo Design

Nearly every new North Atlanta organization realizes that they require a logo, but few new business owners entirely grasp the pivotal role their company logo will play in their success, or precisely why one business logo works more effectively than another. A logo has a critical and sustaining impact on the prosperity of a business, select the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help North Atlanta businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bicycle developed for a North Atlanta coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an old section of the town and hoped to project a nostalgic vibe without appearing as stodgy or low energy. I accomplished each of the jobs by creating a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscope slide as well as bacteria developed for North Atlanta clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, especially the branch of medicine that deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and even more meaningful.

logo design with a jumping environment-friendly frog created for a household fun center in North Atlanta.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, as well as a tree - designed for North Atlanta travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but rather project emotional journeys by means of the pictures they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  North Atlanta logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 North Atlanta logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get neutral assessments on the merit of a design. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to create their logo realize how crucial a logo design is for their company so they are much more invested in the result. Every logo job possesses it’s portion of obstacles, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for North Atlanta publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it really is the most important part of a printed book since it is in most cases the first thing a person views in the book shop. For a publishing company, it’s the opportunity they will ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances 1 of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was certainly a success.

 North Atlanta logo style utilized for advertising and marketing and a tag style for Vintage Instance includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be much older cases. For this brand concept I strove to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in North Atlanta, layout consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo jobs considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo design developed for a hair style studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected an atmosphere of peace and connection for their new hair salon. I came up with a concept which did not go the obvious path of crafting simply a stylized orchid but instead crafted a business logo which implied an orchid in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead put the focus on the emotion that they wanted to forecast to their customers.

Arabian steed logo layout developed for an equine ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo design styled to exemplify the unique physical traits of the Arabian type of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the very most easily identifiable horse lineages in the whole world.

Las Coffee shop logo style a tiny restaurant, layout contains a customized manuscript typeface which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style consists of a changed manuscript font style which floats above a group of luxuriant lines as well as dots.

Logo design for a software designer the layout attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the substance behind a logo is just as important as how it serves the company it stands for.

Progress logo design produced for a North Atlanta interior developer, design feature a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Atlanta interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have actually been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Atlanta logo design assignment was carried out for a management specialist that helps business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned products to other sports enthusiasts. I designed their North Atlanta logo dsign utilizing a graphic that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an North Atlanta regional farm it was actually developed for a commodities broker, and this particular trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a image that projects confidence, financial success, and opulence.
Logo design developed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to design a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.