North Decatur Logo Design

Every new North Decatur company understands that they need a logo, yet few new business owners fully comprehend the essential role their organization logo will perform in their becoming successful, or exactly why one business logo works far better than another. A logo design has an immediate and long term influence on the growth of a company, pick the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help North Decatur companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not demand contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo should be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike produced for a North Decatur coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an older section of the town and really wanted to project a retro tone without coming across as boring or low energy. I accomplished both jobs via developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and germs developed for North Decatur medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, mainly the field of medicine that deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and a lot more unforgettable.

logo design with a leaping green frog made for a family members enjoyable facility in North Decatur.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - made for North Decatur travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but instead convey emotional journeys through the images they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  North Decatur logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 North Decatur logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with other people that they don’t even know so as to get unbiased opinions on the benefit of a concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire a professional to design their logo design comprehend how essential a logo design is for their organization so they are much more vested in the end result. Every logo design job has it’s portion of challenges, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for North Decatur publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most important part of a published book due to the fact that it is usually the primary thing a person views in the book store. With regard to a publishing company, it’s the absolute best opportunity that they will ever get to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences 1 of the aspects folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was definitely a victory.

 North Decatur logo design made use of for advertising and also a label design for Vintage Instance features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be much older cases. For this brand concept I sought to come up with a logo that offered a fluid old style feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in North Decatur, style consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo design jobs considering that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo design developed for a hair layout workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that carried a sense of peace and elegance for their new hair salon. I created a design that didn’t go the obvious direction of designing merely a stylized orchid but alternatively delivered a company logo which suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is frequently the wrong course and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they really wanted to transmit to their patrons.

Arabian horse logo style produced for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design tailored to illustrate the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and high tail carriage, the Arabian is one of the very most quite easily recognizable equine lineages in the world.

Las Cafe logo layout a tiny restaurant, layout includes a modified script font style which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a customized manuscript font style which hovers above a team of luxuriant lines as well as dots.

Logo design for a software application programmer the layout functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the symbolism behind a logo is just as important as how it serves the organization it stands for.

Advance logo layout produced for a North Decatur interior designer, layout function a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Decatur interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Decatur logo design assignment was completed for a management specialist that aids business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used products to other sports enthusiasts. I created their North Decatur logo design dsign using a graphic which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an North Decatur area farm it was actually developed for a products broker, and this logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projects confidence, effectiveness, and opulence.
Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.