Rome, Georgia Logo Design

Nearly every new Rome company knows they need a logo, but few new business owners fully grasp the vital role their organization’s logo can play in their becoming successful, or exactly why one logo works better than another. A company logo has a critical and sustaining effect on the success of a company, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Rome, Georgia businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from labels to posters a scalable logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be lasting and will feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bicycle produced for a Rome, Georgia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old part of the community and wished to project a retro vibe without coming across as stodgy or low energy. I fulfilled both tasks by designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscope slide as well as germs designed for Rome, Georgia medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, especially the field of medicine which works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and even more memorable.

logo layout with a jumping eco-friendly frog developed for a family members enjoyable facility in Rome, Georgia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - made for Rome, Georgia travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather reveal emotional experiences by means of the pictures they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Rome logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Rome logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family members as well as with people that they don’t even know so as to get honest judgements on the merit of a concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that tend to hire an expert to create their logo comprehend how important a logo design is for their business so they are much more invested in the result. Every logo design project has it’s portion of hurdles, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Rome, Georgia book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most crucial part of a published book given that it is usually the initial thing a person views in the book store. Regarding a publisher, it’s the most ideal opportunity that they will ever get to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances 1 of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was definitely a victory.

 Rome logo layout used for advertising and also a label layout for Vintage Case includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be much older cases. For this business logo concept I sought to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a website to a label on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Rome, Georgia, style include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects because it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo design created for a hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated a spirit of tranquility and elegance for their new hair studio. I created a design that did not go the obvious route of designing just a stylized orchid but instead crafted a business logo which implied a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is usually the wrong path and in this case, the design ended up not being about the flower but alternately put the attention on the perception that they wanted to project to their clients.

Arabian steed logo layout developed for a horse ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo concept customized to epitomize the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the most easily identifiable equine lineages in the entire world.

Las Coffee shop logo layout a little dining establishment, style includes a customized manuscript typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design contains a changed script font which floats over a group of ornate lines and dots.

Logo layout for a software programmer the layout functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the significance supporting a company logo is just as important as how it serves the company it stands for.

Advance logo layout produced for a Rome, Georgia indoor developer, layout function a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rome, Georgia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rome, Georgia logo design job was done for a management expert that helps business professionals to develop into more successful at supervising people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell their used goods to other sports enthusiasts. I created their Rome logo design dsign along with a graphic that pulls in the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really composed for an Rome, Georgia regional farm it was in reality devised for a commodities broker, and this particular company logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a brand mark that projects assurance, financial success, and affluence.

 Rome Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for ostensibly facing arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Thankfully, in this instance, I hit a bullseye with the very first try.

Logo design developed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.