Rome, Georgia Logo Design

Virtually every new Rome organization realizes that they are in need of a logo, but few entrepreneurs thoroughly recognize the crucial role their logo can take in their success, or precisely why one business logo works more effectively than another. A business logo has an instant and long-term impact on the success of a company, select the correct one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Rome, Georgia businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design should be timeless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Rome, Georgia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an older part of town and wished to visualize a retro atmosphere without coming across as boring or low energy. I fulfilled each of the tasks by developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscope slide and germs developed for Rome, Georgia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and effects of diseases, especially the branch of medicine which deals with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and even more unforgettable.

logo style with a jumping green frog created for a household fun center in Rome, Georgia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - created for Rome, Georgia traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers don’t shoot locations or things but rather convey emotional journeys by means of the images they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Rome logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Rome logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get impartial viewpoints on the value of a design concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo design realize how important a logo is for their organization so they are much more vested in the final result. Every logo job possesses it’s allotment of hurdles, but the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Rome, Georgia book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most necessary part of a printed book because it is ordinarily the first thing a person views in the book store. For a publisher, it’s the most ideal opportunity they will ever get to promote their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances one of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was certainly a winner.

 Rome logo design utilized for marketing as well as a label style for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be vintage cases. For this brand concept I strove to come up with a logo that possessed a fluid nostalgic feel to it and could be used for anything from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Rome, Georgia, design consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design jobs considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 characters startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be comprehended.

Logo style produced for a hair design studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried an atmosphere of peace and class for their new hair studio. I came up with a design which didn’t go the obvious course of crafting merely a stylized orchid but instead delivered a logo design that implied a flower in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they really wanted to project to their customers.

Arabian horse logo design developed for a steed cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand concept tailored to manifest the unique physical traits of the Arabian kind of equines. With an unique head form and higher tail posture, the Arabian is one of the highly easily recognizable horse types in the world.

Las Cafe logo style a tiny dining establishment, layout includes a changed manuscript font which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout consists of a customized manuscript font which hovers above a team of ornate lines and dots.

Logo layout for a software programmer the design features as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the symbolism supporting a logo design is just as important as how it brands the business it represents.

Progress logo layout developed for a Rome, Georgia indoor developer, style attribute a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rome, Georgia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, location examinations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rome, Georgia logo design assignment was carried out for a management guide that enables business professionals to become more efficient at managing people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to market their previously owned items to other sports enthusiasts. I created their Rome logo dsign using an image that grabs the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Rome, Georgia regional farm it was really devised for a commodities broker, and this particular company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a image that projects self-confidence, effectiveness, and wealth.

 Rome Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for outwardly facing arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the very first try.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.