Stonecrest Logo Design

Virtually every new Stonecrest business understands that they require a logo, yet few entrepreneurs fully realize the pivotal role their organization logo can take in their becoming successful, or precisely why one logo design works far better than another. A company logo has a critical and sustaining effect on the prosperity of a company, select the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Stonecrest companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo must be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike developed for a Stonecrest coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an older part of the community and wished to cast a vintage vibe without coming across as stodgy or low energy. I fulfilled both of these tasks via creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs designed for Stonecrest medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and outcomes of diseases, mainly the branch of medicine that works with the laboratory examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and even more memorable.

logo layout with a leaping environment-friendly frog developed for a household enjoyable facility in Stonecrest.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - made for Stonecrest travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but instead communicate emotional experiences by means of the pictures they capture. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Stonecrest logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Stonecrest logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design concept. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that are inclined to hire a professional to design their logo comprehend how vital a logo design is for their business so they are much more invested in the final result. Every logo project possesses it’s allotment of difficulties, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Stonecrest publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it is the most crucial part of a printed book considering that it is ordinarily the primary thing a person views in the bookstore. Regarding a publisher, it’s the absolute best opportunity they will likely ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases 1 of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was certainly a victory.

 Stonecrest logo style utilized for advertising and marketing and a tag style for Vintage Case includes an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be vintage cases. For this brand design I sought to come up with a logo that provided a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Stonecrest, layout consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their branding in the same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo includes 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo design produced for a hair design studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related an atmosphere of peace and elegance for their new hair studio. I created a design that didn’t go the obvious route of designing simply a stylized orchid but rather delivered a logo design that suggested an orchid in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is frequently the wrong course and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they really wanted to transmit to their clients.

Arabian steed logo design produced for an equine cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand concept fashioned to manifest the unique physical traits of the Arabian type of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most immediately identifiable equine types in the entire world.

Las Cafe logo design a tiny restaurant, layout includes a customized script typeface which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout consists of a changed manuscript font style which hovers above a team of luxuriant lines and dots.

Logo design for a software programmer the design functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in many cases the meaning supporting a logo design is just as important as how it brands the organization it stands for.

Develop logo style developed for a Stonecrest interior developer, style function a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Stonecrest interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Stonecrest logo design assignment was completed for a leadership specialist that enables business professionals to become more efficient at supervising people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand products to other sports enthusiasts. I created their Stonecrest logo design dsign along with a graphic which garners the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Stonecrest regional farm it was really created for a products broker, and this logo design was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projected self-assurance, success, and opulence.
Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.