Stonecrest, Georgia Logo Design

Every new Stonecrest business professional understands that they require a logo, but few new business owners fully recognize the vital role their logo design will perform in their becoming successful, or why one logo design performs more effectively than another. A logo design has an instant and lasting effect on the prosperity of a company, select the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Stonecrest, Georgia companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be enduring and will feel as relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike produced for a Stonecrest, Georgia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an old section of the town and really wanted to project an old-fashioned atmosphere without appearing as uninteresting or low energy. I achieved each of the tasks by creating a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also bacteria created for Stonecrest, Georgia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the field of medicine that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and much more memorable.

logo layout with a jumping eco-friendly frog developed for a family enjoyable facility in Stonecrest, Georgia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and also a tree - created for Stonecrest, Georgia traveling photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather project emotional experiences through the images they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable ¬†Stonecrest logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Stonecrest logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and family as well as with other people that they don’t even know so as to get impartial assessments on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo design realize how vital a logo design is for their business so they are much more vested in the end result. Every logo design job has it’s portion of hurdles, but the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Stonecrest, Georgia publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most critical part of a printed book since it is usually the initial thing a person views in the bookstore. Concerning a publishing company, it’s the opportunity they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances one of the things individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was definitely a winner.

 Stonecrest logo style utilized for marketing and a tag layout for Vintage Situation features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be much older cases. For this logo design I sought to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Stonecrest, Georgia, style include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo jobs due to the fact that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo layout produced for a hair layout studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which communicated an atmosphere of serenity and connection for their new hair studio. I came up with a design which didn’t go the obvious route of creating simply a stylized orchid but rather designed a business logo which implied an orchid in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is generally the incorrect path and in this case, the design ended up not being about the orchid but instead put the focus on the emotion that they really wanted to forecast to their clients.

Arabian steed logo design created for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original logotype concept customized to embody the unique physical traits of the Arabian breed of horses. By having an unique head form and high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Cafe logo style a little restaurant, layout includes a customized script font style which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design includes a modified manuscript font which hovers above a group of luxuriant lines and also dots.

Logo design for a software designer the design attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in quite a few cases the substance behind a logo design is just as important as how it serves the organization it represents.

Advance logo design produced for a Stonecrest, Georgia interior developer, layout function a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Stonecrest, Georgia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location examinations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Stonecrest, Georgia logo design job was carried out for a management consultant that helps business leaders to become more efficient at handling people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to market their secondhand goods to other sports enthusiasts.
I designed their Stonecrest logo dsign utilizing a graphic that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Stonecrest, Georgia area farm it was in reality designed for a products broker, and this trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a image that projects self-confidence, effectiveness, and wealth.

 Stonecrest Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for outwardly dealing with arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without realizing where exactly the target is. Luckily, in this instance, I struck a bullseye with the very first shot.

Logo design designed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to develop a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.