Valdosta Logo Design

Each and every new Valdosta company realizes that they are in need of a logo, however few entrepreneurs fully comprehend the crucial role their logo will perform in their financial success, or the reason that one logo functions better than another. A logo design has an immediate and long term effect on the growth of a business, choose the right one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Valdosta companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike developed for a Valdosta coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an older section of the city and really wanted to project a vintage vibe without appearing as stodgy or low energy. I accomplished the two tasks by designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria made for Valdosta medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, especially the branch of medicine which works with the laboratory examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and even more unforgettable.

logo design with a leaping green frog developed for a family fun center in Valdosta.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - created for Valdosta traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but instead reveal emotional experiences by means of the photos they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Valdosta logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Valdosta logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get unprejudiced judgements on the value of a concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo comprehend how crucial a logo design is for their company so they are much more invested in the outcome. Every logo design project possesses it’s allotment of hurdles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Valdosta publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it is the most important part of a printed book because it is ordinarily the primary thing a person views in the book store. Regarding a publisher, it’s the best opportunity that they will likely ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases one of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was certainly a winner.

 Valdosta logo layout used for advertising and marketing and a label layout for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be older cases. For this custom logo concept I sought to come up with a logo that provided a fluid retro feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Valdosta, layout consist of an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design projects because it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the exact same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo layout produced for a hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that communicated a sense of peace and class for their new hair salon. I created a design that didn’t go the obvious direction of crafting merely a stylized orchid but alternatively crafted a logo which implied an orchid in the formation of a swirl incorporated into the letter O in the name and by placing attention on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they wanted to transmit to their clients.

Arabian equine logo style created for a steed ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo design tailored to embody the unique physical traits of the Arabian breed of horses. With an unique head shape and higher tail posture, the Arabian is one of the most immediately recognizable equine lineages in the world.

Las Coffee shop logo style a tiny dining establishment, layout includes a customized script font style which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style consists of a changed manuscript font which floats above a group of elaborate lines as well as dots.

Logo layout for a software application developer the layout attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the meaning behind a company logo is just as important as how it serves the business it stands for.

Develop logo design developed for a Valdosta interior developer, layout attribute a collection of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Valdosta interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Valdosta logo design project was carried out for a leadership advisor that assists business professionals to develop into more effective at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell their secondhand goods to other sports enthusiasts. I created their Valdosta logo design dsign using an image that garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Valdosta regional farm it was actually created for a products broker, and this logo design was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce an identity that projects trust, effectiveness, and luxury.
Logo created for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to create a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.