Hawaii Logo Design

Every new Hawaii  organization understands that they require a logo, however few new business owners entirely are aware of the crucial role their business logo can play in their becoming successful, or exactly why one logo works more effectively than another. A logo has a critical and long-term impact on the growth of a business, select the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Hawaii companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike developed for a Hawaii coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an older part of the town and wanted to visualize a nostalgic feel without coming across as monotonous or low energy. I accomplished both tasks by developing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as germs developed for Hawaii clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and consequences of diseases, especially the field of medicine that works with the clinical examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and more meaningful.

logo style with a leaping environment-friendly frog made for a family members fun center in Hawaii.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - made for Hawaii travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the images they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I made an effort to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Hawaii  logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

Hawaii logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a design over to a client I urge them to share it with friends and family members as well as with other people that they don’t even know so as to get objective opinions on the value of a design concept. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire a professional to create their logo design realize how vital a logo is for their business so they are much more vested in the outcome. Every logo job has it’s share of difficulties, but the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Hawaii book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most essential part of a printed book because it is ordinarily the very first thing a person views in the book shop. For a publisher, it’s the best opportunity they will likely ever get to promote their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases 1 of the aspects folks tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was certainly a success.

Hawaii logo style used for advertising and marketing as well as a tag design for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be vintage cases. For this custom logo design I tried to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for every thing from a website to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Hawaii, layout include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo projects due to the fact that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo style created for a hair design workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that carried a sense of serenity and class for their new hair salon. I created a concept that didn’t go the obvious path of designing simply a stylized orchid but alternatively delivered a logo design which suggested an orchid in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the emotion that they really wanted to transmit to their customers.

Arabian horse logo design developed for a horse ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo design fashioned to illustrate the unique physical traits of the Arabian breed of equines. By having a distinctive head form and high tail carriage, the Arabian is one of the very most immediately identifiable horse types in the whole world.

Las Coffee shop logo layout a tiny restaurant, layout consists of a changed manuscript font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a customized script typeface which hovers over a team of elaborate lines and also dots.

Logo style for a software application programmer the style functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the significance behind a logo design is equally as important as how it serves the organization it represents.

Advance logo style produced for a Hawaii indoor developer, layout attribute a series of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hawaii  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hawaii logo design assignment was completed for a management coach that enables business leaders to develop into more successful at handling people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned equipment to other sports enthusiasts.

I tailored their Hawaii logo design utilizing an image that grabs the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Hawaii  farm it was really created for a commodities broker, and this business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a graphic that projects assurance, success, and opulence.

 Hawaii  Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for externally encountering arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Luckily, in this instance, I nailed a bullseye with the first try.

Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to produce a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.