Hawaii Logo Design

Nearly every new Hawaii business professional realizes that they are in need of a logo, however few new business owners thoroughly understand the crucial role their business logo can perform in their financial success, or the reason that one logo functions far better than another. A company logo has an immediate and lasting influence on the viability of a business, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Hawaii  businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at any size.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo should be timeless and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bicycle developed for a Hawaii, Hawaii coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an old part of the area and wished to cast a vintage tone without appearing as monotonous or low energy. I achieved each of the tasks by developing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and also bacteria designed for Hawaii, Hawaii medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and effects of diseases, mainly the branch of healthcare which works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and more memorable.

logo design with a jumping eco-friendly frog made for a family fun facility in Hawaii, Hawaii.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and also a tree - made for Hawaii, Hawaii travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead convey emotional journeys through the pictures they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Hawaii logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Hawaii logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t even know so as to get neutral opinions on the benefit of a design concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo design recognize how essential a logo design is for their business so they are much more vested in the result. Every logo design job possesses it’s portion of obstacles, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Hawaii, Hawaii publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most important part of a published book given that it is ordinarily the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the most ideal opportunity they will likely ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the items individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was certainly a winner.

 Hawaii logo style used for advertising and marketing as well as a label style for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be antique cases. For this brand concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Hawaii, Hawaii, design consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs because it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself won’t have the opportunity to be understood.

Logo design created for a hair design studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that conveyed a spirit of calmness and elegance for their new hair studio. I came up with a design which didn’t go the obvious direction of crafting just a stylized orchid but alternatively crafted a company logo which suggested a flower in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately put the emphasis on the feeling that they wanted to project to their clients.

Arabian horse logo style created for a steed ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original organization logo concept tailored to exemplify the unique physical traits of the Arabian kind of equines. By having an unique head form and higher tail posture, the Arabian is one of the most immediately identifiable horse lineages in the whole world.

Las Cafe logo layout a little dining establishment, layout consists of a changed script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout includes a modified manuscript typeface which floats over a team of elaborate lines and also dots.

Logo style for a software application developer the layout attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the symbolism supporting a logo design is equally as important as how it brands the enterprise it represents.

Develop logo design produced for a Hawaii, Hawaii indoor designer, layout function a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hawaii, Hawaii interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hawaii, Hawaii logo design assignment was performed for a leadership advisor that enables business leaders to become more effective at managing people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell off their secondhand goods to other sports enthusiasts. I designed their Hawaii logo design dsign utilizing an illustration which garners the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really created for an Hawaii, Hawaii regional farm it was actually designed for an investments broker, and this particular business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a brand mark that projected self-confidence, financial success, and affluence.

 Hawaii Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for externally facing arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Fortunately, in this particular case, I nailed a bullseye with the very first try.

Logo developed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to design a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.