East Honolulu Logo Design

Nearly every new East Honolulu venture knows they require a logo, but few new business owners entirely are aware of the key role their business logo can play in their success, or the reason that one logo design performs far better than another. A company logo has an instant and sustaining impact on the success of a company, go with the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help East Honolulu companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bike produced for a East Honolulu coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an older part of the town and wanted to visualize a vintage vibe without coming across as monotonous or low energy. I accomplished each of the jobs via developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscope slide and germs made for East Honolulu medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, especially the branch of medicine that deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and even more unforgettable.

logo layout with a jumping environment-friendly frog created for a family fun center in East Honolulu.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, and a tree - created for East Honolulu traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather convey emotional journeys through the images they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  East Honolulu logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 East Honolulu logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get unbiased opinions on the benefit of a concept. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their business logo understand how essential a logo is for their organization so they are way more invested in the end result. Every logo project possesses it’s allotment of obstacles, however the most significant challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for East Honolulu book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most vital part of a printed book because it is ordinarily the primary thing a person views in the book store. For a publisher, it’s the absolute best opportunity they will likely ever get to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many cases 1 of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was undoubtedly a success.

 East Honolulu logo style used for marketing as well as a label layout for Vintage Case includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be vintage cases. For this custom logo design I strove to come up with a logo that possessed a fluid vintage feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in East Honolulu, design include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design projects considering that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the same way dental practitioners do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals should think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be understood.

Logo style developed for a hair design studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related a sense of tranquility and class for their new hair studio. I created a concept that did not go the obvious direction of designing merely a stylized orchid but alternatively created a company logo which implied a flower in the formation of a swirl featured into the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo layout developed for an equine cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design fashioned to manifest the unique physical traits of the Arabian breed of equines. By having a different head shape and very high tail carriage, the Arabian is one of the most immediately identifiable horse breeds in the whole world.

Las Coffee shop logo style a little restaurant, style consists of a changed manuscript font style which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design includes a changed script font style which hovers above a team of ornate lines and dots.

Logo design for a software designer the layout attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the meaning supporting a logo design is equally as important as how it serves the organization it stands for.

Progress logo design produced for a East Honolulu interior designer, design feature a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Honolulu interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have actually been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Honolulu logo design project was undertaken for a management expert that aids business professionals to become more successful at handling people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell off their previously owned equipment to other sports enthusiasts. I tailored their East Honolulu logo dsign with an image that seizes the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an East Honolulu regional farm it was actually devised for an investments broker, and this particular company logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a brand mark that projected assurance, success, and luxury.
Logo made for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to produce a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.