Hilo, Hawaii Logo Design

Nearly every new Hilo organization understands that they are in need of a logo, however few entrepreneurs fully understand the key role their logo design will take in their becoming successful, or the reason that one logo design functions more effectively than another. A business logo has an instant and sustaining effect on the prosperity of a business, go with the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Hilo, Hawaii businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be understood in merely a look.
  2. Scalability: from labels to billboards a scalable logo design will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be lasting and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike created for a Hilo, Hawaii coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an older part of the area and wanted to visualize a nostalgic vibe without coming across as uninteresting or low energy. I fulfilled both jobs by designing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide as well as bacteria designed for Hilo, Hawaii clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and effects of diseases, mainly the branch of healthcare which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog created for a family members fun center in Hilo, Hawaii.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and a tree - developed for Hilo, Hawaii traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead project emotional journeys through the images they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hilo logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Hilo logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get objective viewpoints on the merit of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that are inclined to hire an expert to design their logo design comprehend how essential a logo is for their company so they are much more vested in the final result. Every logo design job possesses it’s portion of difficulties, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Hilo, Hawaii book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most important part of a printed book since it is often the primary thing a person views in the bookstore. With respect to a publisher, it’s the opportunity that they will likely ever have to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was definitely a victory.

 Hilo logo design used for marketing and a tag design for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be older cases. For this brand design I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Hilo, Hawaii, style include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs because it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design features 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo design produced for a hair style workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed an atmosphere of calmness and elegance for their new hair salon. I created a concept which didn’t go the obvious direction of making merely a stylized orchid but alternatively crafted a logo design that implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo design is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead put the emphasis on the feeling that they wanted to forecast to their customers.

Arabian equine logo style developed for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype design fashioned to manifest the unique physical traits of the Arabian type of equines. With an identifiable head shape and very high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the world.

Las Cafe logo layout a tiny restaurant, layout includes a changed manuscript typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design contains a modified script typeface which hovers over a group of luxuriant lines as well as dots.

Logo style for a software application developer the layout attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the substance behind a business logo is just as important as how it brands the enterprise it stands for.

Progress logo layout developed for a Hilo, Hawaii indoor developer, design attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hilo, Hawaii interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site evaluations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been modified to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hilo, Hawaii logo design job was undertaken for a management consultant that enables business professionals to become more efficient at overseeing people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their previously owned products to other sports enthusiasts. I designed their Hilo logo dsign along with a graphic which garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really produced for an Hilo, Hawaii area farm it was really designed for a products broker, and this logo design was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a brand mark that projected self-assurance, success, and opulence.

 Hilo Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for ostensibly dealing with arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this case, I struck a bullseye with the 1st go.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to create a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.