Makakilo Logo Design

Each and every new Makakilo venture realizes that they require a logo, however few entrepreneurs entirely understand the crucial role their business logo will take in their financial success, or precisely why one logo design performs better than another. A business logo has an immediate and long term impact on the prosperity of a business, select the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Makakilo businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle created for a Makakilo coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an old section of the community and hoped to project an old-fashioned vibe without coming across as boring or low energy. I fulfilled the two tasks by developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs made for Makakilo medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and outcomes of diseases, especially the branch of medicine which deals with the laboratory examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and much more unforgettable.

logo style with a jumping eco-friendly frog developed for a family members enjoyable facility in Makakilo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - developed for Makakilo travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather reveal emotional journeys through the pictures they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Makakilo logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Makakilo logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular type of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family as well as with individuals that they don’t even know so as to get objective opinions on the merit of a concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to create their logo design comprehend how vital a logo is for their organization so they are much more vested in the final result. Every logo project possesses it’s allotment of obstacles, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Makakilo book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most vital part of a printed book due to the fact that it is often the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the absolute best opportunity that they will ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances 1 of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was definitely a victory.

 Makakilo logo design made use of for advertising and marketing and also a tag layout for Vintage Situation features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be vintage cases. For this business logo design I strove to come up with a logo that had a fluid nostalgic feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Makakilo, style include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs considering that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself won’t have the opportunity to be understood.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a feeling of calmness and connection for their new hair salon. I created a design that didn’t go the obvious route of designing simply a stylized orchid but rather crafted a logo that implied a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is generally the incorrect course and in this case, the design ended up not being about the flower but instead placed the main focus on the feeling that they really wanted to project to their clients.

Arabian horse logo layout developed for a horse ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept fashioned to exemplify the unique physical traits of the Arabian type of equines. By having an unique head form and very high tail posture, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Coffee shop logo design a tiny dining establishment, style includes a changed manuscript font which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design consists of a modified manuscript font style which hovers above a group of ornate lines and also dots.

Logo design for a software designer the style functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the substance behind a business logo is equally as important as how it serves the organization it stands for.

Develop logo design created for a Makakilo indoor designer, design attribute a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Makakilo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have actually been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Makakilo logo design project was done for a leadership advisor that assists business professionals to develop into more effective at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their pre-owned items to other sports enthusiasts. I created their Makakilo logo dsign with an illustration that garners the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an Makakilo area farm it was actually created for an investments broker, and this particular business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a graphic that projects trust, success, and affluence.
Logo designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to develop a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.