Acute Care 360 ImageCo, Makakilo, Hawaii, HI,

ImageCo, Makakilo, Hawaii, HI,

Evolv Design logo designed by ImageCo, Makakilo, Hawaii, HI,

Red Panda Publishers logo designed by ImageCo, Makakilo, Hawaii, HI,

Makakilo, Hawaii, HI,

ImageCo, Makakilo, Hawaii, HI,
ImageCo, Makakilo, Hawaii, HI,

Mid Valley Pathology logo designed by ImageCo, Makakilo, Hawaii, HI,

FSA OK logo designed by ImageCo, Makakilo, Hawaii, HI,

Emerald Heights logo designed by ImageCo, Makakilo, Hawaii, HI,

Club Sapphire logo designed by ImageCo, Makakilo, Hawaii, HI,

Downtown Dogs logo designed by ImageCo, Makakilo, Hawaii, HI,

School board logo designed by ImageCo, Makakilo, Hawaii, HI,

Ferry Street Coffee Company logo designed by ImageCo, Makakilo, Hawaii, HI,

Stoney Forensic logo designed by ImageCo, Makakilo, Hawaii, HI,

Smart kernels logo designed by ImageCo, Makakilo, Hawaii, HI,

POINTERS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to bear in mind that they simply cannot reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be evaluated by the quality of their design work, if the work in their portfolio doesn’t contain actual examples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s goal is to mirror your personal vision for your company. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Makakilo LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners grow memorable brands. We’ve done branding work for builders, schools, diamond miners, wedding singers, restaurants, retailers, and just about every other kind of business you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be employed as an electric sign. Because of our sign first technique our brand identity designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first method guarantees that our logo designs are equally reliable whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and always remembered no matter of size or use.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design firms that you probably have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we do in-house. No matter the type of project we take on, brand identity design, website, trade show exhibition, or electrical sign, we do not, and never will farm-out our client’s projects to agencies located outside the United States. Whenever you call us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a go-between that increases the price of your project and determines the conditions of how my customers and I do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Makakilo entrepreneur understands that they require a logo, but few start ups entirely understand the essential role their business logo will make in their financial success, or precisely why one logo functions better than another. A company logo has an instant and long-term impact on the growth of a company, go with the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Makakilo companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not need deliberation, they can be comprehended in just a glance.
  2. Scalability: from label to store signs a scalable business logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a logo design must be timeless and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It’s a verb and also a noun, it’s an identifying mark and also the act of noting something to make sure that it can be distinguished, its origin comes from the mark branded onto livestock. Nowadays a brand signifies pretty much anything with an objective, whether it be revenue or government agencies, a brand is an innate aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are all from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target market, it’s goal is to create a mental image that the audience will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody states the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those products. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the origin of most branding companies you’ll find that they are quite often re-branded marketing companies. When somebody states they are in advertising and marketing most people will likely have an idea about the type of work they do anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design that helps form the perception of a company, a product or an organization. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral products such as business cards, stationery, and also brochures. Some visual designers also develop web sites and user interfaces. The vital role of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of influencing activities, end results as well as understandings.

select signs/logos

Retro logo design of a bicycle created for a Makakilo coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an old section of the area and really wanted to project a vintage tone without coming across as uninteresting or low energy. I achieved both of these tasks by designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also germs designed for Makakilo clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, mainly the field of medicine that works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and even more meaningful.

logo layout with a leaping environment-friendly frog developed for a family members fun center in Makakilo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - made for Makakilo traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers tend not to capture locations or things but instead project emotional journeys through the pictures they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Makakilo logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Makakilo logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced opinions on the worthiness of a concept. Fortunately, he talked about it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their business logo realize how crucial a logo is for their business so they are way more vested in the result. Every logo design project has it’s portion of obstacles, but the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Makakilo book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most critical part of a printed book because it is in most cases the first thing a person sees in the book shop. With respect to a publishing company, it’s the optimal opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many occurrences one of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was surely a winner.

 Makakilo logo layout used for marketing and a label layout for Vintage Instance includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be older cases. For this logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for every thing from a web site to a label on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Makakilo, design include an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs due to the fact that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo design developed for a Makakilo hair style studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried an atmosphere of calmness and class for their new hair salon. I came up with a concept that did not go the obvious course of designing merely a stylized orchid but instead crafted a company logo which suggested a flower in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a company logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to transmit to their clients.

Arabian horse logo design created for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. With an identifiable head form and very high tail carriage, the Arabian is one of the very most quite easily identifiable horse breeds in the entire world.

Las Cafe, A Makakilo Coffee shop logo style a tiny dining establishment, design includes a customized script typeface which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout contains a customized script font which floats above a team of ornate lines and dots.

Logo design for a software program developer the design functions and iconic Makakilo component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the meaning behind a company logo is equally as important as how it serves the business it stands for.

Progress logo layout produced for a Makakilointerior developer, style feature a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Makakilo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Makakilo, the characters for letter V as well as A in center of words progressed have actually been customized to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Makakilo logo design assignment was completed for a management guide that assists business leaders to develop into more effective at managing people, expectations, and productivity.

A Makakilo business logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to market their previously owned goods to other sports enthusiasts.

I tailored their Makakilo logo design using a graphic which grabs the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Makakilo company logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an Makakilo regional farm it was in reality devised for a products broker, and this business logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop an identity that projected self-assurance, effectiveness, and luxury.

 Makakilo Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for externally facing arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Thankfully, in this particular instance, I hit a bullseye with the first try.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular Makakilo sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Electrical sign design for Makakilo restaurnat designed by Makakilo Sign Business
Makakilo logo design and brand identity design for Makakilo commercial businesses
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,

Logo designed by ImageCo, Makakilo, Hawaii, HI,

Logo designed by ImageCo, Makakilo, Hawaii, HI,

Logo designed by ImageCo, Makakilo, Hawaii, HI,

Logo designed by ImageCo, Makakilo, Hawaii, HI,

Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,
Logo designed by ImageCo, Makakilo, Hawaii, HI,