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O‘ahu Logo Design

Virtually every new O‘ahu venture knows they require a logo, yet few new business owners thoroughly understand the vital role their logo will play in their success, or precisely why one business logo performs more effectively than another. A logo design has an immediate and long-term impact on the growth of a company, select the right one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help O‘ahu businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle created for a O‘ahu coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an older section of the city and hoped to visualize a retro feel without coming across as stodgy or low energy. I accomplished the two tasks via designing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscope slide as well as germs made for O‘ahu clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, especially the branch of medicine that works with the laboratory examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and much more unforgettable.

logo layout with a leaping green frog made for a family fun facility in O‘ahu.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - made for O‘ahu traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences by means of the photos they record. The idea behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  O‘ahu logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 O‘ahu logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific type of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the benefit of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo understand how essential a logo design is for their organization so they are way more vested in the end result. Every logo job possesses it’s allotment of obstacles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for O‘ahu publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most critical part of a published book considering that it is usually the initial thing a person sees in the book shop. With regard to a publisher, it’s the optimal opportunity they will ever have to promote their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was surely a winner.

 O‘ahu logo style used for advertising and a label style for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be older cases. For this custom logo design I tried to come up with a logo that provided a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in O‘ahu, style include an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design jobs due to the fact that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo features 4 personalities startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo layout developed for a hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried an atmosphere of contentment and elegance for their new hair studio. I came up with a concept that didn’t go the obvious path of designing simply a stylized orchid but instead delivered a logo design that suggested an orchid in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a company logo is generally the wrong route and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they wanted to forecast to their clients.

Arabian horse logo style developed for a steed cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design customized to exemplify the unique physical traits of the Arabian type of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the very most immediately recognizable horse lineages in the world.

Las Cafe logo layout a tiny dining establishment, style includes a modified script font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout consists of a customized manuscript font style which hovers over a group of ornate lines as well as dots.

Logo layout for a software programmer the design features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the substance behind a logo is just as important as how it serves the organization it stands for.

Advance logo design produced for a O‘ahu interior designer, style feature a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a O‘ahu interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This O‘ahu logo design assignment was done for a management consultant that enables business leaders to become more successful at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to sell off their pre-owned equipment to other sports enthusiasts. I created their O‘ahu logo design dsign utilizing a graphic that garners the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really designed for an O‘ahu regional farm it was in reality devised for a products broker, and this trademark was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make an identity that projects self-confidence, effectiveness, and prosperity.
Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.