Caldwell Logo Design

Virtually every new Caldwell company understands that they require a logo, but few new business owners thoroughly grasp the pivotal role their logo design will take in their becoming successful, or why one logo works more effectively than another. A company logo has an immediate and long term influence on the financial success of a company, go with the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Caldwell businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle developed for a Caldwell coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an old part of the area and hoped to cast a vintage vibe without appearing as monotonous or low energy. I achieved the two tasks by means of designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria made for Caldwell clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, mainly the branch of healthcare which works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and even more unforgettable.

logo layout with a leaping environment-friendly frog designed for a family enjoyable center in Caldwell.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - designed for Caldwell travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t capture places or things but instead convey emotional journeys through the pictures they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Caldwell logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Caldwell logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get impartial viewpoints on the value of a concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that tend to hire an expert to create their logo realize how vital a logo is for their organization so they are much more vested in the final result. Every logo project possesses it’s allotment of difficulties, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Caldwell book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most important part of a printed book given that it is ordinarily the initial thing a person views in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will likely ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many instances 1 of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was certainly a winner.

 Caldwell logo style used for advertising and also a tag layout for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that looked to be much older cases. For this custom logo concept I tried to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Caldwell, style consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo projects considering that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo features 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo design created for a hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that conveyed a feeling of peace and class for their new hair salon. I came up with a design that didn’t go the obvious course of designing just a stylized orchid but instead delivered a business logo which suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a business logo is usually the wrong direction and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they wanted to project to their clients.

Arabian steed logo layout produced for an equine ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design tailored to manifest the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the most easily recognizable horse types in the whole world.

Las Cafe logo style a tiny dining establishment, style includes a modified manuscript typeface which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a customized script font which hovers above a group of ornate lines and also dots.

Logo style for a software program designer the design attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the substance behind a logo design is equally as important as how it serves the organization it stands for.

Develop logo layout produced for a Caldwell interior designer, style function a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Caldwell interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have actually been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Caldwell logo design assignment was done for a management specialist that assists business professionals to develop into more effective at handling people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned goods to other sports enthusiasts. I tailored their Caldwell logo design dsign with an illustration that garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really created for an Caldwell regional farm it was actually created for a commodities broker, and this company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a graphic that projected assurance, effectiveness, and luxury.
Logo design created for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.