Acute Care 360 ImageCo, Caldwell, Idaho, ID,

ImageCo, Caldwell, Idaho, ID,

Evolv Design logo designed by ImageCo, Caldwell, Idaho, ID,

Red Panda Publishers logo designed by ImageCo, Caldwell, Idaho, ID,

Caldwell, Idaho, ID,

ImageCo, Caldwell, Idaho, ID,
ImageCo, Caldwell, Idaho, ID,

Mid Valley Pathology logo designed by ImageCo, Caldwell, Idaho, ID,

FSA OK logo designed by ImageCo, Caldwell, Idaho, ID,

Emerald Heights logo designed by ImageCo, Caldwell, Idaho, ID,

Club Sapphire logo designed by ImageCo, Caldwell, Idaho, ID,

Downtown Dogs logo designed by ImageCo, Caldwell, Idaho, ID,

School board logo designed by ImageCo, Caldwell, Idaho, ID,

Ferry Street Coffee Company logo designed by ImageCo, Caldwell, Idaho, ID,

Stoney Forensic logo designed by ImageCo, Caldwell, Idaho, ID,

Smart kernels logo designed by ImageCo, Caldwell, Idaho, ID,

STRATEGIES ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company offers a money back guarantee try to remember that they simply cannot reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be evaluated by the quality of their portfolio, if the work in their portfolio doesn’t contain actual samples chances are they won’t be able to deliver a top quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s goal is to echo your unique vision for your organization. If a designer is not focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Caldwell LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners establish memorable brands. We’ve done logo design work for builders, schools, diamond miners, wedding singers, restaurants, retailers, and virtually every other kind of business you can think of. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be employed as an electric sign. As a result of our sign first technique our brand identity designs can, and have been used in everything from garment labels to neon signs. Our sign first approach ensures that our logos are equally reliable whether they are used in TV commercials or web apps, they are consistently identifiable, comprehended, and remembered irrespective of scale or function.

American Made ★ Design

The thing that really sets ImageCo apart from other design agencies that you probably have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we perform in-house. No matter the type of project we take on, business logo, business website, trade show exhibition, or electric sign, we do not, and never will job out our client’s work to companies located outside the US. When you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your project and dictates the terms of how my customers and I conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

Every new Caldwell organization knows they probably need a logo, but few start ups entirely realize the essential role their company logo will perform in their success, or exactly why one business logo performs far better than another. A logo has a critical and long term impact on the growth of a business, go with the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Caldwell businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t need contemplation, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to posters a scalable business logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a company logo needs to be ageless and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It’s a verb as well as a noun, it’s an identifying mark and also the act of marking something to make sure that it can be distinguished, its genesis originates from the brand branded onto animals. Today a brand symbolizes basically anything with a motive, whether it be profit or political parties, a brand is an inherent aspect of specifying the value of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are all from the same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s objective is to develop an image that the target market can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody states the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals buy those brands. Brand image is why people identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the beginning of a lot of branding companies you’ll discover that they are frequently rebranded marketing firms. When somebody claims they are in marketing most people will likely have an idea about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a kind of visual design that helps shape the perception of a business, a product or an organization. Brand identity designers create logo designs, signage designs, packaging, and also collateral products such as cards, stationery, and sales brochures. Some visual designers also build websites as well as user interfaces. The important function of a brand identity designer is to develop the visual cues and a psychological tone with the goal of influencing activities, results as well as understandings.

Featured logos & signs

Retro logo style of a bike created for a Caldwell coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an old part of the city and hoped to project a retro atmosphere without appearing as boring or low energy. I accomplished both tasks via designing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Caldwell clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, mainly the field of healthcare that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and a lot more meaningful.

logo style with a leaping eco-friendly frog created for a household enjoyable facility in Caldwell.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Caldwell traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture locations or things but rather project emotional journeys by means of the photos they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Caldwell logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Caldwell logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get impartial judgements on the merit of a design concept. Fortunately, he discussed it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their business logo recognize how essential a logo design is for their business so they are much more vested in the result. Every logo design project has it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Caldwell publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most important part of a published book since it is usually the very first thing a person views in the book store. With respect to a publisher, it’s the absolute best opportunity that they will ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was certainly a winner.

 Caldwell logo design made use of for marketing as well as a label design for Vintage Situation features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be vintage cases. For this brand concept I sought to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Caldwell, layout include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs considering that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design features 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo style developed for a Caldwell hair style studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related an atmosphere of calmness and connection for their new hair salon. I created a design which did not go the obvious path of designing just a stylized orchid but rather crafted a logo which suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo design is generally the wrong path and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they wanted to transmit to their customers.

Arabian horse logo layout created for a steed cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo design fashioned to epitomize the unique physical traits of the Arabian type of equines. With a distinctive head form and high tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the world.

Las Cafe, A Caldwell Coffee shop logo layout a small dining establishment, style contains a customized manuscript typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout includes a modified script font style which floats over a group of luxuriant lines and also dots.

Logo style for a software developer the style functions as well as iconic Caldwell element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the substance supporting a logo is equally as important as how it serves the business it stands for.

Advance logo layout developed for a Caldwellinterior developer, design attribute a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Caldwell interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Caldwell, the characters for letter V and also A in center of words advanced have actually been changed to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Caldwell logo design assignment was done for a management guide that assists business leaders to develop into more successful at overseeing people, expectations, and productivity.

A Caldwell business logo style including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned products to other sports enthusiasts.

I created their Caldwell business logo design utilizing a graphic which garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Caldwell company logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually developed for an Caldwell regional farm it was actually designed for a products broker, and this company logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a graphic that projected self-assurance, effectiveness, and affluence.

 Caldwell Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for outwardly facing arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Luckily, in this case, I struck a bullseye with the very first try.

Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a well-known Caldwell sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to create a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Electrical sign design for Caldwell restaurnat designed by Caldwell Sign Business
Caldwell logo design and brand identity design for Caldwell businesses
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,

Logo designed by ImageCo, Caldwell, Idaho, ID,

Logo designed by ImageCo, Caldwell, Idaho, ID,

Logo designed by ImageCo, Caldwell, Idaho, ID,

Logo designed by ImageCo, Caldwell, Idaho, ID,

Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,
Logo designed by ImageCo, Caldwell, Idaho, ID,