Coeur d'Alene Logo Design

Every new Coeur d’Alene venture understands that they need a logo, however few entrepreneurs entirely grasp the crucial role their business logo will play in their success, or why one business logo performs more effectively than another. A logo has a critical and lasting effect on the prosperity of a company, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Coeur d’Alene businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bicycle created for a Coeur d'Alene coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older section of the city and wished to visualize an old-fashioned tone without appearing as stodgy or low energy. I fulfilled the two tasks via developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and also germs developed for Coeur d'Alene medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, especially the field of healthcare which deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and much more meaningful.

logo style with a leaping environment-friendly frog developed for a household fun center in Coeur d'Alene.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - created for Coeur d'Alene travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but instead project emotional experiences through the photos they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Coeur d’Alene logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Coeur d'Alene logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t even know so as to get unbiased viewpoints on the value of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their business logo recognize how essential a logo design is for their company so they are way more vested in the outcome. Every logo design project possesses it’s portion of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Coeur d'Alene publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most critical part of a published book considering that it is usually the primary thing a person views in the book shop. Concerning a publisher, it’s the most ideal opportunity they will ever have to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many instances one of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a success.

 Coeur d'Alene logo design used for marketing and a tag design for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be vintage cases. For this brand design I tried to come up with a logo that had a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Coeur d'Alene, style consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design projects considering that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the chance to be comprehended.

Logo design produced for a hair style workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that related a sense of contentment and connection for their new hair studio. I created a concept which didn’t go the obvious direction of making simply a stylized orchid but alternatively crafted a logo which suggested a flower in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the main focus on the emotion that they wanted to project to their clients.

Arabian equine logo design created for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept tailored to embody the unique physical traits of the Arabian breed of horses. With an identifiable head shape and high tail carriage, the Arabian is one of the most quite easily recognizable horse breeds in the entire world.

Las Coffee shop logo design a little restaurant, style includes a customized script font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design consists of a modified manuscript font which floats above a team of elaborate lines as well as dots.

Logo design for a software programmer the layout functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the meaning supporting a business logo is equally as important as how it serves the enterprise it stands for.

Advance logo style created for a Coeur d'Alene indoor developer, design attribute a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Coeur d’Alene interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Coeur d’Alene logo design project was carried out for a management specialist that enables business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used goods to other sports enthusiasts. I created their Coeur d’Alene logo design dsign using an illustration that seizes the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Coeur d’Alene area farm it was really devised for an investments broker, and this particular business logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a brand mark that projects assurance, success, and luxury.
Logo created for using an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the business owner to develop a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.