Coeur d'Alene, Idaho Logo Design

Every new Coeur d’Alene organization understands that they require a logo, yet few new business owners entirely realize the pivotal role their logo will take in their becoming successful, or precisely why one business logo functions more effectively than another. A business logo has an immediate and sustaining influence on the success of a company, select the right one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Coeur d’Alene, Idaho businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be lasting and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike produced for a Coeur d'Alene, Idaho coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an old section of the city and wished to visualize an old-fashioned tone without appearing as monotonous or low energy. I fulfilled both of these jobs by means of creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide as well as bacteria made for Coeur d'Alene, Idaho medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and consequences of diseases, especially the branch of medicine that works with the clinical examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and much more meaningful.

logo style with a leaping eco-friendly frog developed for a family enjoyable facility in Coeur d'Alene, Idaho.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - created for Coeur d'Alene, Idaho travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but instead communicate emotional journeys through the photos they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Coeur d’Alene logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Coeur d'Alene logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family as well as with other people that they don’t even know so as to get unprejudiced assessments on the worthiness of a design concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo recognize how vital a logo is for their company so they are way more invested in the end result. Every logo design project possesses it’s allotment of challenges, but the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Coeur d'Alene, Idaho publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most critical part of a printed book considering that it is often the primary thing a person views in the bookstore. With regard to a publisher, it’s the optimal opportunity they will ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances 1 of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was definitely a victory.

 Coeur d'Alene logo layout utilized for advertising and marketing and also a label design for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this brand design I attempted to come up with a logo that had a fluid vintage feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in Coeur d'Alene, Idaho, design consist of an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs considering that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo style developed for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that communicated a sense of serenity and connection for their new hair studio. I came up with a design which did not go the obvious route of crafting just a stylized orchid but instead created a business logo which implied an orchid in the formation of a swirl blended into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately put the attention on the emotion that they wanted to project to their customers.

Arabian steed logo design produced for a steed cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo concept tailored to illustrate the unique physical traits of the Arabian type of horses. With an unique head shape and higher tail carriage, the Arabian is one of the very most quite easily recognizable equine breeds in the entire world.

Las Coffee shop logo style a little dining establishment, layout contains a changed manuscript font which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design consists of a changed manuscript font style which floats above a group of luxuriant lines and also dots.

Logo layout for a software program designer the layout features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the substance supporting a logo design is just as important as how it brands the company it stands for.

Advance logo style created for a Coeur d'Alene, Idaho indoor developer, design feature a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Coeur d’Alene, Idaho interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Coeur d’Alene, Idaho logo design assignment was performed for a management specialist that aids business leaders to become more effective at managing people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to sell their used products to other sports enthusiasts. I tailored their Coeur d’Alene business logo dsign with a graphic that captures the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really designed for an Coeur d’Alene, Idaho area farm it was actually created for a products broker, and this company logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a graphic that projected assurance, effectiveness, and luxury.

 Coeur d'Alene Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for outwardly facing arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Thankfully, in this instance, I nailed a bullseye with the very first go.

Logo developed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.