Coeur d'Alene, Idaho Logo Design

Nearly every new Coeur d’Alene company realizes that they require a logo, but few new business owners entirely understand the pivotal role their company logo can perform in their becoming successful, or precisely why one business logo works far better than another. A logo design has an instant and long term effect on the financial success of a business, select the right one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Coeur d’Alene, Idaho companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be ageless and should feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Coeur d'Alene, Idaho coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an older section of the community and hoped to visualize a vintage feel without coming across as stodgy or low energy. I fulfilled each of the tasks by means of developing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide and also germs created for Coeur d'Alene, Idaho medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and effects of diseases, especially the branch of healthcare that works with the clinical examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and much more unforgettable.

logo layout with a leaping environment-friendly frog made for a household fun center in Coeur d'Alene, Idaho.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - made for Coeur d'Alene, Idaho traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers don’t capture locations or things but rather convey emotional journeys through the photos they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Coeur d’Alene logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Coeur d'Alene logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get impartial opinions on the value of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that tend to hire a professional to design their logo design realize how important a logo is for their company so they are much more invested in the result. Every logo design project possesses it’s portion of obstacles, however the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Coeur d'Alene, Idaho book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it is the most crucial part of a published book given that it is often the first thing a person views in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to spotlight their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many cases one of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was surely a victory.

 Coeur d'Alene logo style utilized for advertising and marketing and also a tag style for Vintage Case includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be antique cases. For this logo design I tried to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for anything from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Coeur d'Alene, Idaho, design include an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design jobs considering that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really really love doing dental logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how individuals should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo style created for a hair design workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated a feeling of relaxation and connection for their new hair studio. I came up with a design that did not go the obvious direction of designing just a stylized orchid but alternatively created a logo design which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is frequently the wrong route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo style created for an equine cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design styled to exemplify the unique physical traits of the Arabian breed of equines. By having a different head form and very high tail posture, the Arabian is one of the very most easily identifiable horse breeds in the whole world.

Las Cafe logo layout a little restaurant, design includes a changed script font style which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style contains a customized script font style which hovers over a team of elaborate lines and dots.

Logo style for a software designer the style functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the substance supporting a business logo is equally as important as how it brands the enterprise it stands for.

Evolve logo style developed for a Coeur d'Alene, Idaho indoor designer, design function a collection of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Coeur d’Alene, Idaho interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Coeur d’Alene, Idaho logo design assignment was carried out for a management specialist that aids business professionals to become more successful at managing people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned items to other sports enthusiasts. I designed their Coeur d’Alene logo dsign utilizing a graphic which garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually produced for an Coeur d’Alene, Idaho regional farm it was actually devised for a commodities broker, and this creative logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projects self-confidence, effectiveness, and luxury.

 Coeur d'Alene Logo design for a nonprofit, Turning Factor Solutions - the logo design attribute for ostensibly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I nailed a bullseye with the 1st try.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.