Lewiston, Idaho Logo Design

Each and every new Lewiston company understands that they are in need of a logo, however few new business owners entirely grasp the vital role their organization logo will make in their financial success, or precisely why one logo design works better than another. A business logo has a critical and long-term impact on the success of a business, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Lewiston, Idaho companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Lewiston, Idaho coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an old section of the area and wanted to project a nostalgic feel without coming across as monotonous or low energy. I accomplished both tasks by creating a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscope slide as well as bacteria developed for Lewiston, Idaho clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, mainly the field of healthcare which deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and a lot more unforgettable.

logo design with a jumping environment-friendly frog created for a family enjoyable facility in Lewiston, Idaho.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, as well as a tree - developed for Lewiston, Idaho travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional journeys through the photos they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lewiston logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Lewiston logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral opinions on the worthiness of a concept. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their business logo understand how vital a logo design is for their business so they are way more vested in the outcome. Every logo project possesses it’s portion of obstacles, but the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Lewiston, Idaho publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most important part of a published book due to the fact that it is in most cases the very first thing a person views in the book store. Concerning a publishing company, it’s the opportunity they will likely ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences one of the traits people tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a feeling of air travel and it was undoubtedly a winner.

 Lewiston logo design utilized for advertising and a label style for Vintage Situation includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be older cases. For this logo concept I tried to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a website to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Lewiston, Idaho, layout consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects because it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo includes 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo design created for a hair design workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed an atmosphere of peace and elegance for their new hair studio. I came up with a concept which didn’t go the obvious direction of crafting simply a stylized orchid but alternatively created a business logo that implied an orchid in the formation of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the feeling that they wanted to forecast to their customers.

Arabian equine logo design created for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand concept tailored to embody the unique physical traits of the Arabian type of horses. By having an unique head shape and very high tail carriage, the Arabian is one of the most easily identifiable equine lineages in the entire world.

Las Cafe logo layout a tiny dining establishment, style contains a modified script typeface which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design includes a customized manuscript font style which hovers over a group of luxuriant lines as well as dots.

Logo layout for a software developer the layout features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the significance behind a logo design is equally as important as how it serves the organization it stands for.

Evolve logo design created for a Lewiston, Idaho interior developer, style attribute a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lewiston, Idaho interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have actually been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lewiston, Idaho logo design job was performed for a management coach that assists business professionals to develop into more efficient at handling people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell off their used goods to other sports enthusiasts. I created their Lewiston logo design dsign utilizing an image that garners the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Lewiston, Idaho regional farm it was actually developed for an investments broker, and this particular business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop an identity that projects esteem, financial success, and opulence.

 Lewiston Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for outwardly dealing with arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I hit a bullseye with the 1st shot.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to produce a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.