Lewiston, Idaho Logo Design

Virtually every new Lewiston company knows they need a logo, yet few new business owners fully understand the key role their business logo can perform in their becoming successful, or precisely why one logo design works better than another. A logo has an immediate and sustaining influence on the growth of a business, select the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Lewiston, Idaho businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in merely a glance.
  2. Scalability: from labels to signboards a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be lasting and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bicycle created for a Lewiston, Idaho coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an older section of the community and really wanted to visualize a retro tone without coming across as boring or low energy. I accomplished both of these jobs by designing a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also germs designed for Lewiston, Idaho medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and consequences of diseases, mainly the field of medicine that deals with the clinical examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and more memorable.

logo style with a leaping environment-friendly frog developed for a family members fun facility in Lewiston, Idaho.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - created for Lewiston, Idaho traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but instead project emotional experiences by means of the images they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something comparable to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lewiston logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Lewiston logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he liked the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get honest viewpoints on the worthiness of a concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo design understand how important a logo design is for their business so they are much more invested in the final result. Every logo project possesses it’s portion of hurdles, however the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Lewiston, Idaho book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most essential part of a published book because it is often the initial thing a person sees in the book store. Concerning a publisher, it’s the absolute best opportunity that they will likely ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances 1 of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was surely a winner.

 Lewiston logo layout made use of for advertising as well as a tag style for Vintage Case includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be antique cases. For this logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Lewiston, Idaho, layout consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo jobs because it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be understood.

Logo style created for a hair layout studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related an atmosphere of ease and elegance for their new hair studio. I came up with a concept which didn’t go the obvious route of making just a stylized orchid but alternatively delivered a logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a company logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo style produced for a horse ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo design styled to embody the unique physical traits of the Arabian type of equines. By having an unique head shape and high tail posture, the Arabian is one of the most easily identifiable equine types in the world.

Las Coffee shop logo design a small dining establishment, style consists of a customized script typeface which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design contains a changed manuscript font style which floats above a group of luxuriant lines and also dots.

Logo design for a software application developer the style functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it brands the organization it represents.

Advance logo style developed for a Lewiston, Idaho interior developer, layout feature a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lewiston, Idaho interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have actually been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lewiston, Idaho logo design project was performed for a leadership coach that assists business leaders to develop into more effective at handling people, expectations, and profitability.
A logo design including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell their previously owned equipment to other sports enthusiasts. I created their Lewiston logo design dsign utilizing an image which garners the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really composed for an Lewiston, Idaho regional farm it was actually designed for a commodities broker, and this brand was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a brand mark that projects esteem, effectiveness, and wealth.

 Lewiston Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for externally facing arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the 1st go.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to develop a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.