Meridian Logo Design

Nearly every new Meridian organization realizes that they require a logo, yet few new business owners fully grasp the pivotal role their organization logo can make in their becoming successful, or exactly why one logo works better than another. A logo has a critical and lasting effect on the growth of a company, select the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Meridian businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike developed for a Meridian coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an old part of the town and hoped to visualize a vintage vibe without coming across as monotonous or low energy. I accomplished both tasks by developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscope slide as well as bacteria created for Meridian medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and outcomes of diseases, especially the branch of healthcare that works with the clinical assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a design and to a point, this design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and even more meaningful.

logo style with a jumping green frog created for a family members fun facility in Meridian.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and also a tree - developed for Meridian travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but instead communicate emotional experiences by means of the photos they capture. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Meridian logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Meridian logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get unbiased opinions on the merit of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that tend to hire an expert to design their logo design recognize how vital a logo is for their company so they are much more vested in the outcome. Every logo job possesses it’s allotment of difficulties, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Meridian publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most crucial part of a published book considering that it is ordinarily the first thing a person views in the book store. Regarding a publisher, it’s the optimal opportunity they will likely ever have to promote their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences 1 of the things people often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was surely a winner.

 Meridian logo style utilized for advertising and marketing and a tag layout for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be antique cases. For this business logo design I strove to come up with a logo that had a fluid vintage feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Meridian, layout consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which communicated an atmosphere of contentment and elegance for their new hair studio. I created a concept that did not go the obvious route of creating simply a stylized orchid but instead crafted a company logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately laid the attention on the perception that they wanted to transmit to their customers.

Arabian steed logo layout developed for a steed ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct organization logo concept customized to exemplify the unique physical traits of the Arabian breed of equines. By having a distinctive head form and high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the entire world.

Las Coffee shop logo layout a tiny dining establishment, design contains a modified script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design includes a customized manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Logo design for a software developer the design functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the meaning behind a business logo is equally as important as how it serves the business it represents.

Evolve logo style created for a Meridian interior designer, layout attribute a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Meridian interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Meridian logo design project was undertaken for a management advisor that helps business leaders to become more successful at supervising people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned equipment to other sports enthusiasts. I created their Meridian logo dsign along with an image which pulls in the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an Meridian area farm it was really designed for a commodities broker, and this particular logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a brand mark that projected self-assurance, financial success, and prosperity.
Logo design made for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to produce a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.